Digital Media Activation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize extensive knowledge of paid media best practices to determine the most effective platforms, audience strategies, and ad placements that align with campaign objectives and KPIs.

• Implement, oversee, and enhance campaigns across social media channels such as Meta, TikTok, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, X/Twitter, and new emerging platforms.

• Assist in integrated media initiatives across paid social, SEM, digital, and programmatic ecosystems like DV360, as well as retail media networks including Amazon Ads and Walmart Connect.

• Discover innovative tactics, testing opportunities, audience expansion strategies, and capabilities of emerging platforms.

• Track campaign pacing, performance, and delivery to pinpoint optimization opportunities encompassing bidding strategies, audience targeting, creative variations, and placements.

• Evaluate campaign data and reports to reveal insights, trends, and actionable recommendations across various channels and audience segments.

• Collaborate with strategy, analytics, creative, and client stakeholders to ensure campaigns are in alignment with broader marketing goals.

• Uphold standardized processes, workflows, and quality assurance procedures within the Paid Media team.

• Contribute to collective learning through knowledge sharing, peer campaign reviews, testing initiatives, and involvement in pilots or beta opportunities.

• Remain updated on paid media trends, platform advancements, privacy regulations, and new digital advertising technologies.

⛳️ Requirements

• 2–4 years of direct experience in paid media activation, ideally within an agency or a dynamic consulting environment.

• Familiarity with programmatic and/or retail media platforms like Amazon Ads, Walmart Connect, DV360, Trade Desk, or similar platforms is highly advantageous.

• Significant hands-on experience managing Paid Social campaigns across platforms including Meta, TikTok, Reddit, LinkedIn, YouTube, Snapchat, Pinterest, and X/Twitter.

• Comprehension of broader social media marketing strategies, audience engagement, and the role of paid social within overall digital campaigns.

• Preferred experience with paid search platforms such as Google Ads and Bing Ads.

• Strong analytical abilities with a track record of interpreting campaign performance data and providing optimization suggestions.

• Excellent communication and teamwork skills, with the capacity to work effectively across internal teams and external partners.

• Capability to juggle multiple campaigns and priorities in a fast-paced, evolving atmosphere.

• Advanced Excel proficiency (including Pivot Tables, VLOOKUP/XLOOKUP, data manipulation, reporting) is a plus.

• Familiarity with platforms like Sprinklr or other paid media management tools is an added advantage.

• A strong enthusiasm for gaming, entertainment, social media, and digital culture is highly preferred.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• Employer contributions toward the cost of employee-only medical and dental premiums.

• Vision - opt-in available.

• 401k.

• Paid Time Off (PTO).

• Laptop provided.

• Life Insurance, Disability Insurance, and AD&D Coverage.

• Short-term Disability, Accident, Cancer/Critical Illness, and Pet Insurance - opt-in available.