Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance SEM initiatives across Google Ads and various other platforms

• Apply SEO best practices to website content and landing pages

• Assist in implementing GEO and AI-driven search optimization strategies to boost global visibility and future-proof WES's digital footprint

• Track campaign performance, analyze data, and generate reports with actionable insights

• Work alongside the content team to create and develop digital marketing materials for websites, paid advertisements, and social media

• Manage logistics, asset creation, and post-event analysis for applicant-focused webinars and major conferences

• Contribute to the planning, scheduling, and execution of WES's new podcast series

• Collaborate with internal teams on e-commerce transformation initiatives

• Evaluate and assist in troubleshooting Google Tags within Google Tag Manager

• Implement, schedule, and oversee email campaigns to enhance engagement

• Report directly to the Associate Director, Digital and Partner Marketing

⛳️ Requirements

• Bachelor's degree in marketing, communications, advertising, business management, or a related discipline is preferred

• Minimum of 2 years' experience as a marketing specialist or in a similar capacity

• Demonstrated SEO expertise

• Strong comprehension of SEM, SEO, GEO, and digital analytics tools, including Google Ads, GA4, and Tag Manager

• Experience in gathering and interpreting customer experience data

• Familiarity with online customer engagement platforms and channels

• Outstanding interpersonal skills and a client-focused approach

• Excellent organizational and time management skills

• Capacity to manage changing workloads and priorities

• Experience in reporting and identifying trends or opportunities for process enhancements

• Ability to think strategically while executing tactically

• Exceptional verbal and written communication skills

• Project work showcasing an understanding of digital user experience and technology platforms

• Advanced proficiency in computer skills

• Proactive self-starter who thrives in a remote, fast-paced environment

• Flexibility in managing changing priorities and environments

• Strategic mindset in driving campaigns, value propositions, and managing multiple projects

• Strong quantitative and qualitative problem-solving capabilities

• Skilled in pattern recognition

• Experience in a rapidly changing, entrepreneurial, technology-driven, client-focused setting

• Strong alignment with WES's mission and values

• Growth-oriented mindset

🏝️ Benefits

• Options for remote work

• Flexible scheduling arrangements

• Generous leave policies

• Comprehensive wellness programs

• Extensive benefits package

• Recognition and tangible rewards

• Opportunities for learning

• Personal and professional growth

• Potential for career advancement

• Comprehensive training initiatives

• Tuition reimbursement programs

• Employee-led resource groups

• Town hall meetings

• Collaborative team-building events

• Meaningful volunteer opportunities

• An inclusive, mission-driven culture

• Competitive salary package