Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and enhance a customer acquisition strategy that is data-driven, targeting the parenting and education sectors in NYC.

• Create and oversee the production of short-form videos, images, and brand narratives that showcase NORY programs.

• Apply SEO best practices and perform comprehensive keyword research.

• Enhance website content to improve organic search visibility.

• Manage and optimize both Instagram and YouTube channels.

• Assess engagement metrics and modify digital marketing strategies accordingly.

• Monitor and evaluate cross-channel campaign performance as well as the effectiveness of SEO initiatives.

• Convert marketing insights into actionable strategic roadmaps.

⛳️ Requirements

• Proven track record in digital marketing specifically within the education and parenting sectors of NYC.

• Experience in making data-driven decisions.

• Proficient in advanced multimedia content creation.

• A strong portfolio that demonstrates skills in video production, graphic design, and copywriting.

• Comprehensive understanding of the behaviors, trends, and priorities characteristic of the NYC parenting community.

• Resume is mandatory.

• Submission of case studies or examples of successful marketing campaigns executed in the NYC parenting and education sectors.

• Documentation of data-driven outcomes, including conversion growth, engagement rates, and ROI metrics.

🏝️ Benefits

• Flexible virtual work environment.

• Flexible scheduling, with hours ranging from 10 to 30 per week.

• Part-time work arrangement.