Digital Marketing Specialist, Part-Time

This is a fully remote position, open to applicants in New York.

📋 Description

• Formulate and enhance a data-driven strategy for customer acquisition targeting key segments within the NYC parenting and education sectors.

• Create and oversee marketing content, including short videos, images, and brand stories.

• Apply SEO best practices and perform keyword analysis.

• Improve website content for better organic search visibility.

• Manage and enhance digital platforms, particularly Instagram and YouTube.

• Assess engagement metrics and modify strategies accordingly.

• Monitor and evaluate cross-channel campaign performance along with SEO effectiveness.

• Convert analytical insights into actionable strategic plans.

⛳️ Requirements

• Proven experience in digital marketing within the NYC education and parenting industries.

• Strong focus on data-driven decision-making processes.

• Proficient in creating advanced multimedia content.

• Comprehensive portfolio demonstrating skills in video production, graphic design, and written copywriting.

• Extensive understanding of the behaviors, trends, and priorities specific to the NYC parenting community.

• Resume.

• Case studies or examples showcasing successful marketing campaigns executed in the NYC parenting and education fields.

• Documentation of data-driven outcomes, including conversion growth, engagement rates, and ROI metrics.

🏝️ Benefits

• Flexible virtual work environment.

• Adaptable schedule, offering 10–30 hours per week.

• Part-time work arrangement.