Digital Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee and enhance SEM campaigns on Google Ads and various other platforms

• Apply SEO best practices to website content and landing pages

• Aid in the implementation of GEO and AI-focused search optimization strategies

• Track campaign performance, analyze data, and create actionable reports

• Work alongside the content team to design and develop digital marketing materials for websites, paid advertisements, and social media

• Manage logistics, asset creation, and post-event analysis for webinars and large conferences

• Assist in the planning, scheduling, and execution of WES's podcast series

• Collaborate with internal teams on e-commerce transformation initiatives

• Evaluate and assist in correcting Google Tags within Google Tag Manager

• Execute, schedule, and oversee email marketing campaigns

• Contribute to WES's evolving digital marketing strategy and daily project management across SEM, SEO, GEO, and AI searchability projects

⛳️ Requirements

• A bachelor's degree in marketing, communications, advertising, business management, or a related discipline is preferred

• A minimum of 2 years' experience as a marketing specialist or in a similar position

• Demonstrated experience in SEO

• Strong knowledge of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager)

• Experience in collecting and interpreting customer experience data

• Familiarity with online customer engagement platforms and channels

• Proven ability to report and identify trends or opportunities for process improvements

• Project experience that showcases an understanding of digital user experience and technology platforms

• Advanced proficiency in computer skills

• Capability to thrive in a remote, fast-paced work environment

• Exceptional verbal and written communication skills

• Ability to manage changing workloads and priorities effectively

• Strategic thinker with the ability to execute tactically

• Strong alignment with the mission and values of WES

• Possess a growth mindset

• Strong quantitative and qualitative problem-solving skills

• Experience in a rapidly changing, entrepreneurial, technology-driven, and client-focused environment

🏝️ Benefits

• Options for remote work

• Flexible scheduling

• Generous time-off policies

• Comprehensive wellness programs

• Extensive benefits package

• Tangible rewards and recognition

• Opportunities for learning

• Personal and professional growth initiatives

• Career advancement possibilities

• Comprehensive training programs

• Tuition reimbursement options

• Employee-led resource groups

• Regular town hall meetings

• Collaborative team-building events

• Meaningful volunteer opportunities

• Inclusive, mission-driven culture

• Employee-centric workplace environment