Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance SEM campaigns across Google Ads and various other platforms

• Apply SEO best practices to website content and landing pages

• Assist in implementing GEO and AI-driven search optimization strategies

• Track campaign performance, analyze data, and generate actionable reports

• Work alongside the content team to create and produce digital marketing materials

• Manage logistics, asset development, and post-event evaluations for webinars and conferences

• Aid in the planning, scheduling, and execution of WES's podcast series

• Collaborate on projects aimed at e-commerce transformation

• Review and assist in correcting Google Tags within Google Tag Manager

• Execute, schedule, and oversee email marketing campaigns

• Contribute to WES's dynamic digital marketing strategy encompassing SEM, SEO, and GEO initiatives

⛳️ Requirements

• A bachelor's degree in marketing, communications, advertising, business management, or a related discipline is preferred

• Minimum of 2 years' experience as a marketing specialist or in a comparable position

• Demonstrated experience in SEO practices

• Strong knowledge of SEM, SEO, GEO, and digital analytics tools

• Proficiency in Google Ads, GA4, and Google Tag Manager

• Experience in gathering and interpreting customer experience insights

• Familiarity with online customer engagement platforms and channels

• Experience in reporting and identifying trends or opportunities for process improvements

• Project experience that showcases understanding of digital user experience and technology platforms

• Advanced computer skills

• Exceptional verbal and written communication abilities

• Capability to thrive in a remote, fast-paced work environment

• Flexibility to adapt to changing priorities and situations

• Strong alignment with WES's mission and core values

🏝️ Benefits

• Options for remote work

• Flexible work schedules

• Generous time-off policies

• Comprehensive wellness programs

• Extensive benefits package

• Tangible rewards and recognition programs

• Opportunities for learning

• Personal and professional growth

• Career advancement potential

• Thorough training programs

• Tuition reimbursement opportunities

• Employee-led resource groups

• Regular town halls

• Collaborative team-building events

• Meaningful volunteer opportunities

• An inclusive, mission-driven culture

• Support for reasonable accommodations