Digital Marketing Specialist

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Strategize, initiate, and modify paid advertising campaigns across Meta, Google, and LinkedIn, adjusting budgets and targeting based on performance outcomes.

• Collaborate with copywriters and designers to develop ad content and visuals, evaluating what drives conversions.

• Create and distribute email and SMS marketing campaigns utilizing Klaviyo or Mailchimp.

• Experiment with subject lines and timing to enhance open rates and click-through rates.

• Leverage ChatGPT or similar tools to generate ad variations and speed up the execution process.

• Continuously evaluate campaign performance and pinpoint necessary adjustments.

• Work in conjunction with design, content, and project management teams to ensure timely delivery of campaigns.

⛳️ Requirements

• 2-5 years of experience managing digital marketing campaigns from start to finish, with genuine accountability for outcomes.

• Practical experience in running paid advertisements through Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

• Proficient in Adobe Photoshop and Premiere for basic creative modifications and asset preparation.

• Hands-on experience with email or SMS campaigns in Klaviyo or Mailchimp.

• Fluent written English.

• Reliable internet access.

• Consistent punctuality and follow-through.

• Ability to identify underperforming campaigns or issues proactively.

🏝️ Benefits

• Opportunity to work remotely.

• Monday to Friday, 9am to 6pm (Pacific, Central, or Eastern time).

• Constructive and specific feedback during the interview process if interviewed.

• Transparency during the reference check and client interview stages.

• Flexibility to pause and resume the hiring process if considering another job opportunity.