Digital Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Develop captivating social media posts, newsletters, blogs, and content for the website.

• Oversee the company's LinkedIn and other social media platforms, schedule posts, and track engagement.

• Design branded graphics and basic videos utilizing Canva or comparable tools.

• Assist in the creation of product brochures, presentations, and various marketing materials.

• Organize and execute email marketing campaigns and seasonal newsletters.

• Ensure website content remains accurate and current, and aid in basic SEO enhancements.

• Support digital advertising initiatives and promotional efforts for webinars and events.

• Monitor content and campaign effectiveness and propose actionable enhancements.

• Collaborate with the COO, senior management, and product teams to guarantee content accuracy and brand consistency.

• Report directly to the Chief Operating Officer, receiving guidance from senior management and input from product teams.

⛳️ Requirements

• 1–2 years of relevant experience in digital marketing, content creation, or social media marketing.

• Excellent English writing, proofreading, and communication skills.

• Proven experience in creating and publishing content for business social media accounts.

• Proficiency in Canva or similar design tools.

• Basic knowledge of email marketing, SEO, and digital marketing analytics.

• Strong organizational skills and the capability to adhere to assigned tasks and deadlines.

• Creativity, meticulousness, and a desire to learn about our products and customers.

• Ability to work autonomously and communicate effectively within a remote team.

• Familiarity with AI tools like ChatGPT or Canva AI for generating content ideas, drafting, designing, or enhancing productivity, while ensuring accuracy and quality, is a plus.

• Experience with Zoho Campaigns or other email marketing platforms is advantageous.

• Knowledge of Google Analytics, Google Ads, or LinkedIn advertising would be beneficial.

• Basic website editing skills using Framer, WordPress, or similar platforms would be an asset.

• Simple video editing capabilities would be an advantage.

• Experience marketing software, business services, or healthcare products would be a plus.

• Provide a CV along with examples of social media posts, designs, newsletters, or campaigns, detailing your contributions.

🏝️ Benefits

• Competitive salary based on your experience and skills.

• Fully remote work environment.

• Exposure to the Australian healthcare technology sector.

• Opportunity to directly impact the growth of MedNext and MedNext Eye.

• Hands-on experience across content, social media, email, and digital marketing campaigns.

• Opportunities for skill development and career growth within digital marketing.