Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, manage, and enhance Google Ads campaigns across Search, Display, and Remarketing platforms.

• Perform keyword research aimed at identifying high-converting local-intent search phrases.

• Enhance Quality Scores while minimizing cost per lead.

• Track daily campaign performance and make necessary adjustments to bids, budgets, and targeting strategies.

• Set up conversion tracking for calls, forms, and website actions.

• Conduct A/B testing on ad copy and landing pages.

• Provide weekly performance reports that detail cost per lead, conversion rates, ROI, and recommendations for improvement.

• Execute a comprehensive SEO audit and implement necessary enhancements.

• Optimize meta titles, descriptions, headers, and internal linking structures.

• Conduct local keyword research specifically targeting Victoria.

• Enhance local SEO through the optimization of Google Business Profile, citations, and local backlinks.

• Develop and execute a backlink strategy.

• Collaborate with a web developer on site speed, mobile optimization, and technical SEO challenges as needed.

• Create an SEO content strategy that includes blogs and service pages.

• Monitor and report monthly on keyword rankings and organic traffic growth.

• Update and manage the WordPress website, including pages, blog posts, images, and other content.

• Ensure content adheres to brand guidelines and is optimized for SEO.

• Create a straightforward and consistent social media content strategy.

• Schedule social media posts aimed at enhancing brand awareness and engagement.

• Align social media content with SEO and advertising strategies.

• Increase qualified monthly leads and organic traffic.

• Lower cost per lead.

• Enhance Google search rankings and visibility of the Google Business Profile.

• Achieve measurable ROI from ad spend.

⛳️ Requirements

• Candidates must be based in the Philippines.

• Minimum of 3+ years of experience in managing Google Ads.

• Demonstrable SEO experience with quantifiable results.

• Strong grasp of local SEO principles.

• Proficiency in using Google Ads.

• Familiarity with Google Analytics.

• Experience with Google Search Console.

• Proficient in using keyword research tools such as SEMrush, Ahrefs, or similar.

• Strong analytical and reporting capabilities.

• Excellent command of written English.

• Ability to work autonomously and make strategic recommendations.

• Experience with Australian businesses is preferred.

• Results-driven and data-focused.

• Proactive with a strong sense of initiative.

• Strong communication skills.

• Detail-oriented.

• Understanding of service-based local businesses.

• Ability to comprehend lead generation processes.

• Strategic thinker.

• Focus on profitability rather than just clicks.

• Must disclose any ongoing roles or client work.

• Should reflect this engagement on their LinkedIn profile, clearly identified as “Independent Contractor.”

🏝️ Benefits

• Fully remote work-from-home opportunity.

• Flexible time management as an independent contractor while coordinating with AU business hours for collaboration.