Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee digital marketing initiatives for a range of foreUP clients

• Formulate custom marketing strategies tailored to business objectives, seasonal focuses, and promotional prospects

• Design, implement, track, and enhance paid advertising campaigns across Google Ads and other authorized platforms

• Develop and manage email campaigns, newsletters, automated messages, and promotional communications

• Produce and schedule marketing materials, including social media updates, blog entries, event advertisements, and basic website revisions

• Advertise tournaments, leagues, memberships, events, and special promotions on behalf of clients

• Engage with clients to comprehend priorities, collect content, evaluate performance, and suggest enhancements

• Assess campaign effectiveness, oversee budgets, and deliver detailed reports on outcomes, engagement, leads, and marketing return on investment

• Keep precise records of campaigns, client interactions, and account activities

• Collaborate with internal teams to address technical challenges, facilitate onboarding, and enhance client outcomes

• Implement SEO, local search, and GEO best practices as applicable to client marketing campaigns

• Remain updated on digital marketing trends, platform changes, and opportunities to enhance foreUP’s managed marketing services

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related discipline, or equivalent professional experience

• Over 2 years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing position

• Proven experience in creating, managing, and optimizing paid advertising campaigns, ideally through Google Ads

• Familiarity with SEO, content marketing, and website optimization best practices

• Background in developing email campaigns, newsletters, promotional content, or social media posts

• Excellent written and verbal communication skills with the capability to interact directly with clients

• Competence in reviewing campaign data, articulating results clearly, and recommending improvements

• Strong organizational skills capable of managing multiple client accounts and priorities

• Experience with content management systems, email marketing platforms, analytics tools, or CRM systems

• Ability to quickly learn new platforms, processes, and digital marketing best practices

• Authorized to work in the U.S. without the need for sponsorship

• Familiarity with WordPress, Google Analytics, Google Search Console, marketing automation tools, or similar platforms

• Certifications in Google Ads, Google Analytics, HubSpot, or related fields

• Experience in the golf course, hospitality, recreation, membership-based businesses, or local service organizations

🏝️ Benefits

• Fully remote work arrangement within the United States

• Access to a global network of skilled colleagues

• Resources and support for achieving success and professional development

• Opportunities to produce exceptional work and advance rapidly