Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Acquire customer data from AroFlo and establish and manage segmented marketing lists.

• Create and execute re-engagement campaigns for previous customers, including service reminders, annual heating and air conditioning servicing, and seasonal promotions.

• Strategize, develop, and schedule content for Instagram and Facebook.

• Oversee Meta paid advertising from start to finish, encompassing setup, targeting, creative testing, retargeting, tracking, attribution, and performance evaluation.

• Construct and dispatch Mailchimp campaigns, focusing on list hygiene, segmentation, basic automations, and reporting.

• Design marketing materials and edit photos/videos using Canva or similar platforms for social media, email, and print applications.

• Sustain and expand customer databases while creating new segmented lists.

• Produce marketing-driven leads and inquiries.

• Evaluate the performance of email, social media, and paid campaigns, translating data into actionable business insights.

• Suggest campaign concepts and strategies to enhance The Esteem Group's marketing, market presence, and visibility.

• Implement SEO and Google Ads knowledge as applicable.

• Deliver regular updates through 3-4 scheduled check-ins each week while autonomously managing priorities, deadlines, and deliverables.

• Achieve KPIs related to customer re-engagement, email campaigns, social media activity and interaction, lead generation, pipeline contribution, accuracy, and database maintenance.

⛳️ Requirements

• Ideally possess 3-4 years of relevant digital marketing experience; candidates demonstrating exceptional skills, campaign experience, and a strong portfolio will also be evaluated.

• Proven practical experience in content creation, copywriting, graphic design, email marketing, and social media management.

• Proficient daily user of Canva, including the creation of polished social media, email, and print assets along with basic photo/video editing.

• Direct hands-on experience with Meta (Facebook and Instagram) covering both organic content and paid advertising, audience targeting, creative testing, retargeting, tracking, and attribution.

• Practical experience with Mailchimp, including campaign building, list segmentation, basic automations, list hygiene, and results reporting; similar email platforms may also be acceptable.

• Comfortable working with CRM/customer data, extracting relevant information, and creating segmented marketing lists.

• Capable of interpreting campaign data and articulating results and subsequent actions.

• Fluent in both written and spoken English, demonstrating excellent spelling, grammar, and attention to detail.

• Self-driven, dependable, and comfortable working independently with only 3-4 scheduled check-ins each week.

• Proactive with the ability to generate original campaign ideas.

• Comfortable being evaluated against lead generation, engagement, database management, and campaign performance KPIs.

• Experience in trades, home services, property management, or field-service CRMs like AroFlo, ServiceM8, Fergus, or simPRO is a plus but not mandatory.

• Familiarity with SEO and/or Google Ads is advantageous but not essential.

🏝️ Benefits

• Company-provided complete setup for desktop/laptop with a backup internet connection.

• Free pre-employment Medical Assessment (T&C apply).

• HMO coverage effective from the first day of employment.

• 15 Vacation Leaves and 5 Sick Leaves.

• Annual Performance Reviews.

• Unlimited Employee Referral Incentives.

• Employee Loan Facilities.

• Social Clubs and Interest Workshops.

• Company events where you have the opportunity to win fantastic prizes and be recognized for your exceptional performance.

• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, Overtime, and Premium Pays.

• Competitive salary package.

• Work-life balance.

• A genuinely caring Leadership Team.

• A fun, rewarding, and stimulating work environment.

• Opportunities for growth.