Digital Marketing Specialist

This is a fully remote position, open to applicants in United Kingdom, +4 more countries.

📋 Description

• Manage and enhance paid advertising campaigns on LinkedIn and Google Ads, focusing on targeting, A/B testing, and monitoring expenditure against budget.

• Establish and oversee conversion tracking, landing pages, and retargeting strategies.

• Revise website content and assist with on-page and technical SEO efforts.

• Oversee email marketing campaigns, including the creation, distribution, and performance tracking of newsletters and nurture emails.

• Handle daily management of organic social media activities.

• Assist in CRM and marketing automation management to ensure proper tracking of leads.

• Generate regular reports on the performance of digital channels and campaigns in relation to established KPIs.

• Implement marketing tasks as outlined in the Marketing Plan and maintain the marketing calendar.

• Develop marketing materials using Canva and aid in the design of sales presentations in PowerPoint.

• Brief and supervise freelance designers for larger creative projects.

• Write, proofread, and edit content across various platforms.

• Organize events and exhibitions, including logistics and marketing materials.

• Collaborate on marketing initiatives with agencies, freelancers, PR firms, designers, and web developers.

• Support consistent communication both internally and externally, encompassing HR communications and company initiatives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 3–4 years of experience in marketing, preferably in the B2B sector; experience in life sciences or pharma services is a plus.

• Minimum of 1–2 years of hands-on experience managing LinkedIn and/or Google Ads campaigns.

• Familiarity with SEO, website CMS (such as WordPress), and email marketing platforms.

• Comfortable interpreting analytics and reporting (e.g., GA4).

• Experience with CRM, marketing automation, or Google Tag Manager is advantageous.

• Openness to embrace and learn AI tools for content creation, campaigns, and analysis; prior experience is beneficial.

• Proficient in design tools like Canva or Figma; experience with Adobe Photoshop, Illustrator, and video editing is an asset.

• Strong skills in MS Office (Word, Excel, PowerPoint, Outlook).

• Fluent in English, both written and spoken.

• Excellent organizational skills with the ability to prioritize multiple tasks.

• Keen attention to detail and dependable in delivering results.

• Strong communication and writing abilities.

• Proactive and hands-on, willing to contribute across the team.

🏝️ Benefits

• Opportunities for professional growth and career advancement.

• Work within an international team and environment.

• Annual performance-based bonus.

• Personal accident and business trip insurance.

• Additional health insurance coverage.

• Flexible remote/home-based working options.

• Complimentary health and wellness benefits, including influenza vaccinations.

• Generous referral policy.

• Workplace establishment allowance for fully remote roles.

• Team building activities, global meetings, and B active events.