Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the on-page and technical SEO strategy for payscale.com

• Develop keyword strategies, content structures, internal linking, and initiatives for site health

• Lead Payscale’s strategy for AEO in AI-driven answer engines

• Monitor rankings, organic traffic, and competitive share of voice

• Collaborate with content, product marketing, and web teams on search-visible pages

• Analyze landing-page performance by traffic source, persona, and campaign

• Identify underperforming pages and diagnose issues related to messaging, audience, friction, or technical aspects

• Manage the CRO testing roadmap, including hypothesis generation, A/B and multivariate testing, statistical analysis, and implementation

• Execute data-driven tests, updates, and optimizations within Webflow

• Enhance site-wide conversion paths by campaign, offer, channel, and page type

• Oversee web analytics and reporting using GA4 and GTM

• Create and maintain dashboards for traffic, engagement, and conversion across various pages and user journeys

• Utilize AI tools to expedite analysis and reporting tasks

• Assess funnel drop-off using GA4, heatmaps, and session recordings

• Provide reporting and recommendations to marketing leadership

• Work in collaboration with Demand Gen, Content, Product Marketing, and Marketing Operations

• Facilitate data-driven, AI-enhanced workflows across web and marketing teams

⛳️ Requirements

• 4–6 years of experience in SEO, CRO, web analytics, or growth marketing

• A proven record of enhancing organic and on-page performance

• Strong understanding of SEO tools and technical fundamentals

• Familiarity with Google Search Console, GA4, and Ahrefs/Semrush or similar platforms

• Proficient in GA4 and GTM, including tagging, event tracking, and reporting capabilities

• Active engagement with AI tools such as Claude to streamline analysis and reporting

• Experience in analyzing and optimizing site performance based on traffic source, persona, or segment

• Practical experience implementing tests and updates in Webflow or similar CMS platforms

• Familiarity with testing solutions like Webflow Optimize, VWO, or Optimizely

• Hands-on experience with A/B testing from hypothesis creation to statistical analysis and implementation

• Experience with session recording and heat mapping tools

• Preferred experience with Salesforce, Marketo, and Tableau

• B2B SaaS experience is highly desirable

• Ability to meet remote technology, equipment, and workspace requirements, including stable broadband or fiber internet of at least 100 Mbps and a dedicated workspace

• Device required for multifactor authentication (MFA/2FA)

• Must reside in an eligible US location; Payscale is unable to hire in Hawaii

🏝️ Benefits

• Eligibility for an annual corporate bonus (10% CBP)

• Remote-first flexibility; options to work from home, company-paid co-working spaces, or a combination

• Opportunities to participate in in-person company events a few times each year

• Monthly company-wide All Hands meetings

• Access to executive leadership through AMAs

• Opportunities for continued learning and development

• A culture of continuous feedback that supports performance and career growth

• Participation in Employee Resource Groups

• Company-sponsored volunteer hours

• Flexible paid time off policy

• 14 paid company holidays, including 2 floating holidays

• Comprehensive medical, dental, life, vision, and disability insurance fully covered by Payscale

• Unlimited infertility coverage through medical plans

• Supplemental health benefits available for employees and their families

• 401(k) retirement plan with immediate company match that is fully vested

• 16 weeks of paid parental leave

• Health Savings Account options with company contributions

• Flexible Spending Account options available

• Annual remote work stipend for wellness or home office equipment