Digital Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, implement, oversee, report on, and enhance digital marketing initiatives.

• Identify target audiences, set objectives, devise channel strategies, allocate budgets, establish timelines, and define success metrics.

• Create and refine marketing funnels from initial engagement to qualified leads.

• Analyze funnel pass-through rates and identify reasons for audience drop-off.

• Administer both paid and organic social media campaigns across X, LinkedIn, and other pertinent platforms.

• Experiment with audiences, creative content, copy, offers, landing pages, and calls to action.

• Develop and improve landing pages, forms, email sequences, nurture programs, and retargeting strategies.

• Manage tracking links, conversion events, dashboards, and CRM data.

• Track click-through rates, funnel pass-through rates, cost per lead, cost per qualified lead, and pipeline contributions.

• Optimize budget allocations and enhance campaign performance.

• Collaborate with marketing leadership, creative team members, and sales on campaign materials, lead qualification, and feedback.

• Enhance funnel conversion, campaign efficiency, lead quality, and pipeline analytics.

⛳️ Requirements

• Proven experience in independently managing and optimizing digital marketing campaigns, particularly paid social campaigns on X and LinkedIn.

• Strong grasp of marketing funnels and the metrics associated with stage-to-stage transitions.

• Capability to identify conversion hurdles and enhance performance.

• Demonstrated success in leveraging testing, audience segmentation, and budget optimization to achieve measurable outcomes.

• Practical experience with advertising platforms, web analytics, conversion tracking, CRM systems, and marketing automation tools.

• Proficiency in translating campaign data into actionable insights and differentiating engagement metrics from significant business results.

• Excellent project management, writing, and teamwork abilities.

• Keen attention to creative quality and execution specifics.

• Interest in AI and the ability to effectively communicate new products and concepts to appropriate audiences.

🏝️ Benefits

• Flexible remote work arrangement.