Digital Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Plan, implement, oversee, report on, and enhance digital marketing initiatives.

• Identify target audiences, set objectives, develop channel strategies, allocate budgets, establish timelines, and define success metrics.

• Create and refine marketing funnels from initial engagement to qualified lead status.

• Assess funnel pass-through rates and identify areas where audience engagement drops off.

• Oversee paid and organic social media campaigns across X, LinkedIn, and other pertinent platforms.

• Experiment with audiences, creative content, copywriting, offers, landing pages, and calls to action.

• Design and enhance landing pages, forms, email sequences, nurture programs, and retargeting efforts.

• Maintain tracking links, conversion events, dashboards, and CRM data integrity.

• Analyze click-through rates, funnel pass-through rates, cost per lead, cost per qualified lead, and overall pipeline contributions.

• Optimize budget distribution and assess campaign effectiveness.

• Collaborate with marketing leadership, creative teams, and sales personnel on campaign materials, lead qualification, and feedback.

• Enhance funnel conversion rates, campaign efficiency, lead quality, and pipeline reporting accuracy.

⛳️ Requirements

• Proven experience in independently managing and optimizing digital marketing campaigns, particularly paid social campaigns on X and LinkedIn.

• Comprehensive understanding of marketing funnels and the metrics related to stage-to-stage transitions.

• Capability to diagnose conversion challenges and enhance performance.

• Documented history of utilizing testing, audience segmentation, and budget optimization to achieve measurable outcomes.

• Practical knowledge of advertising platforms, web analytics, conversion tracking, CRM systems, and marketing automation software.

• Ability to translate campaign data into actionable insights and differentiate between engagement metrics and significant business results.

• Strong project management, writing, and teamwork abilities.

• Detail-oriented with a focus on creative quality and execution.

• Genuine interest in AI and proficiency in communicating new products and concepts effectively to target audiences.

🏝️ Benefits

• Flexible remote work arrangement.