Digital Marketing, Lead Generation Coordinator

This is a fully remote position, open to applicants in Nicaragua, +5 more countries.

📋 Description

• Create and oversee a consistent content calendar for LinkedIn and Instagram.

• Ensure content aligns with brand messaging and lead generation objectives.

• Transform completed projects, services, and business capabilities into social media posts, case studies, website content, and visual assets.

• Manage and enhance the Google Business Profile.

• Perform SEO and keyword research.

• Coordinate updates to website content, including landing pages and project pages.

• Research and qualify B2B prospects such as contractors, developers, property managers, architects, and other decision-makers.

• Investigate and monitor public and private bidding opportunities, project announcements, and potential business prospects.

• Assist in targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.

• Create and edit digital assets using Canva and basic photo/video editing tools.

• Track digital marketing performance across social media, search engines, websites, email, and lead generation activities.

• Maintain precise lead and opportunity information in CRM and tracking systems.

• Prepare performance reports and deliver actionable insights.

• Conduct competitor and market analysis.

• Suggest enhancements based on performance metrics.

⛳️ Requirements

• Minimum of 3 years of professional digital marketing experience, focusing on B2B lead generation.

• Demonstrated experience managing LinkedIn and Instagram accounts professionally and creating content for these platforms.

• Strong understanding of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization.

• Experience in conducting prospect research and identifying qualified B2B leads and business opportunities.

• Proficiency in content creation tools like Canva and basic photo/video editing software.

• Familiarity with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools.

• Strong research and analytical abilities, with a knack for interpreting marketing data and identifying actionable improvements.

• Exceptional written and verbal English communication skills, including persuasive marketing copywriting.

• Strong organizational and time-management skills, capable of managing multiple priorities independently.

• Proactive, self-motivated approach with the ability to work effectively in a remote, part-time setting.

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

• Reliable internet connection and a suitable remote workspace are required.

• Part-time availability from Monday to Friday, 8:00 AM to 12:00 PM EST.

🏝️ Benefits

• Fully remote work environment.

• Stable, long-term collaboration.

• Clear scope of responsibilities and structured workflows.

• Training and onboarding support provided.

• Opportunity to collaborate with international teams.

• Exposure to modern tools and professional processes.

• Supportive and collaborative work culture.

• Opportunities for skill development and career growth.

• Set work schedule determined by the client.

• Performance evaluated through KPIs and goals.

• Training may be required.

• Consistent availability during scheduled hours.

• Opportunity to be part of the client’s team.