This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives in alignment with the regional marketing strategy, business goals, target demographics, budget, and campaign schedules.

• Tailor regional campaigns for the Korean market by considering local customer preferences, market trends, language, culture, and channel specifics.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and segmentation strategies.

• Localize industry news, white papers, technical documents, educational materials, standards-related content, and thought leadership pieces.

• Modify headlines, calls to action, campaign messaging, and promotional text to resonate with Korean audiences.

• Oversee and refine paid digital campaigns, particularly on Naver and relevant Korean social media platforms.

• Assist in developing localized website, landing page, and social/digital content.

• Collaborate with internal teams, agencies, designers, and external partners for content and campaign development.

• Track campaign performance and make optimizations based on impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Execute A/B testing on creative assets, messaging, target audiences, channels, and landing pages.

• Share local market insights, competitor analysis, and recommendations with the Marketing Lead.

• Compile regular campaign performance reports that include actionable suggestions.

⛳️ Requirements

• Proficient in Korean at a native level, with strong written and verbal skills in English.

• Experience in professional Korean copywriting, content marketing, or localization.

• Capability to adapt marketing content creatively rather than translating it word-for-word.

• Recent and significant experience marketing to Korean audiences is highly desirable.

• Familiarity with Naver and paid media is preferred.

• A background in B2B or technical marketing, particularly in areas such as electronics, manufacturing, SaaS, standards, or associations, is advantageous.