Digital Loyalty Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the creation and enhancement of comprehensive digital supporter journeys across various touchpoints.

• Design and implement data-driven campaigns focused on retention, upselling, and reactivation.

• Formulate audience segmentation strategies and tailored communications utilizing behavioral, transactional, and demographic data.

• Collaborate with fundraising teams to execute digital campaigns aimed at increasing donations, regular giving, and long-term supporter value.

• Evaluate performance through a test-and-learn methodology and provide data-informed recommendations and reports.

• Develop communications for email, SMS, WhatsApp, and other digital platforms.

• Oversee the relationship with the email service provider.

• Work in partnership with fundraising, services, digital, communications, and central teams.

• Ensure adherence to GDPR, fundraising regulations, and organizational policies.

• Mentor, coach, and foster the development of team members.

⛳️ Requirements

• Proven track record in executing successful email marketing, lifecycle, retention, or automation marketing programs.

• Extensive experience utilizing supporter or audience data to create segmentation, personalization, and engagement strategies.

• Demonstrated success in achieving measurable enhancements in engagement, revenue, retention, or supporter value.

• Strong analytical skills with experience in interpreting campaign performance data and translating insights into actionable strategies.

• Proficient copywriting abilities for crafting communications that inspire audiences to engage, donate, or take action.

• Knowledge of data management best practices, GDPR, and compliance obligations.

• Experience in developing testing frameworks, including A/B testing, audience experimentation, and optimization programs.

• Background in leading, coaching, and developing team members.

• Exceptional stakeholder management capabilities.

• Experience in managing external suppliers, agencies, or technology partners.

• Excellent project management and organizational skills.

• A passion for creating outstanding supporter experiences.

• Must be located in the UK.

• Visa sponsorship is not available.

• Basic level DBS vetting is required.

🏝️ Benefits

• A generous annual leave entitlement of 29 days in addition to bank holidays.

• A paid annual Wellbeing Day.

• Opportunities for professional qualifications, outstanding training, and development.

• Flexible maternity, adoption, and paternity packages.

• Pension plan with an employer contribution rate of up to 7%.

• Life assurance coverage for those contributing to the pension.

• Eligibility for a Blue Light Card, providing access to 15,000 discounts from national retailers.