Digital Growth & Acquisition Marketing Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Create and oversee digital acquisition strategies across various channels, including paid media, organic search, AI-enhanced search, and web conversion.

• Take charge of multichannel paid-media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.

• Track budgets, pacing, bidding strategies, target audiences, creative performance, and acquisition effectiveness.

• Enhance campaigns based on CPC, CPA, cost per qualified lead, qualified sessions, and conversion rates.

• Develop and manage a testing roadmap that includes audience segments, bids, creative assets, offers, messaging, and landing pages.

• Spearhead technical SEO projects that focus on indexation, metadata, internal linking, structured data, and schema markup.

• Formulate and execute strategies for answer-engine and generative-engine optimization.

• Collaborate with content teams to create search-informed briefs, Q&A materials, schema suggestions, and intent mapping.

• Work with web teams to conduct landing-page and conversion experiments.

• Ensure proper campaign tagging, UTM standards, attribution practices, and funnel measurement are maintained.

• Collaborate with marketing operations to enhance dashboards, reporting, and data integrity.

• Analyze performance trends and offer weekly insights along with ongoing strategic performance reviews.

• Assist in the digital promotion of events, partnerships, account-based marketing, and other acquisition initiatives.

• Identify opportunities to efficiently scale growth within constrained budgets and resources.

⛳️ Requirements

• Over 5 years of direct experience in growth marketing, performance marketing, digital acquisition, or demand generation.

• Proven experience managing multichannel paid-media campaigns and budgets.

• Expertise in major digital advertising platforms like Google Ads, Meta, LinkedIn, and YouTube.

• Solid grasp of CPC, CPA, conversion rates, cost per qualified lead, attribution, and funnel performance metrics.

• Practical experience with technical SEO, including metadata, indexation, structured data, and schema markup.

• Up-to-date knowledge of AEO, GEO, AI search, or generative-search discoverability techniques.

• Experience in developing and executing website conversion optimization programs.

• Background in planning and assessing A/B tests involving landing pages, messaging, creative content, or target audiences.

• Strong analytical skills with the ability to convert campaign data into actionable optimization strategies.

• Experience with maintaining UTMs, tagging standards, attribution accuracy, and marketing performance reporting.

• Capability to autonomously manage multiple channels, experiments, and stakeholder engagements.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• Flexible Spending Account (FSA).

• 401(k) retirement savings plan.

• Competitive paid time off policy.

• Parental leave benefits.

• Opportunities for professional growth and development.