Digital Farming Commercial Business Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Develop and uphold the digital farming commercial strategy for Australia and New Zealand.

• Create annual and seasonal business plans that encompass growth priorities, revenue forecasts, margin targets, and adoption goals.

• Evaluate market trends, competitor actions, customer requirements, and channel prospects to pinpoint growth priorities.

• Establish customer segments, value propositions, and offering structures for digital farming solutions.

• Monitor portfolio performance and suggest actions to enhance adoption, revenue, margin, and customer satisfaction.

• Manage the commercial lifecycle of digital farming products and services, which includes launch, growth, maturity, and phase-out strategies.

• Lead SKU rationalization efforts and assist in minimizing slow-moving or obsolete inventory.

• Specify commercial readiness criteria for new products prior to market introduction.

• Oversee pricing, packaging, promotions, and market positioning.

• Collaborate with Technical Support and global product teams to guide roadmap priorities and product enhancements.

• Design and implement go-to-market strategies, including launch plans, sales tools, and channel communications.

• Assist sales teams with customer presentations, business cases, ROI narratives, proposal contributions, and solution positioning.

• Create commercial playbooks for sales and dealers.

• Aid strategic customer meetings requiring commercial framing, solution architecture, or investment justification.

• Manage commercial relationships with suppliers and partners in conjunction with Procurement, Operations, and Technical Support.

• Facilitate supplier negotiations by providing market insights, volume forecasts, commercial needs, and customer feedback.

• Cultivate relationships with industry associations, channel partners, and strategic customers.

• Coordinate with Sales, Agronomy, Operations, Marketing, Finance, and Technical Support to eliminate commercial obstacles.

• Maintain reporting on pipeline, revenue, margin, adoption, SKU performance, and commercial risks.

• Prepare management updates regarding performance, priorities, key decisions, and required support.

• Promote process enhancements that simplify the selling, implementation, and support of digital farming.

• Ensure that commercial decisions enhance customer experience, long-term serviceability, and the reputation of the Netafim brand.

⛳️ Requirements

• Proven experience in commercial management, product management, business development, channel management, or digital solutions within agriculture, irrigation, technology, or related fields is essential.

• Experience in managing product portfolios or digital solutions, including go-to-market execution and lifecycle optimization, is essential.

• Demonstrated experience in developing and executing business plans aimed at driving revenue growth and market adoption is essential.

• Experience collaborating across sales, technical, operational, and marketing teams in a cross-functional organization is essential.

• Familiarity with digital farming, agronomy, precision agriculture, or agtech solutions is desirable.

• Experience operating within the Australia and New Zealand markets is desirable.

• A tertiary qualification in Agronomy, Agriculture, Business, Engineering, Marketing, or a related field is desirable.

• Strong commercial and financial acumen, including pricing, forecasting, margin management, business cases, and performance tracking.

• Ability to analyze market trends, customer needs, and competitive dynamics.

• Proven expertise in product lifecycle management, including launch, portfolio optimization, and end-of-life planning.

• Capability to design and implement go-to-market strategies across sales, dealer, and customer channels.

• Ability to convert digital and technical solutions into clear customer value propositions.

• Strong stakeholder management and influencing skills in a matrix environment.

• A structured, data-driven approach to portfolio decisions, SKU management, and business planning.

• A visible commitment to Netafim values, customer experience, innovation, and continuous improvement.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness programs.

• Flexible work arrangements to promote work-life balance.

• Supportive and inclusive company culture.