Digital Engagement Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Deliver digital marketing assistance for a range of communities.

• Oversee the setup of new websites and the migration of existing sites to preferred partners and new platforms.

• Collaborate with preferred partners for ongoing website upkeep, content revisions, and security enhancements.

• Evaluate user behavior and key performance indicators (KPIs) related to website performance.

• Monitor the effectiveness of digital marketing strategies and KPIs.

• Initiate new digital marketing campaigns.

• Analyze, develop strategies for, and optimize multi-channel digital marketing initiatives in partnership with preferred digital marketing collaborators.

• Collaborate with the Marketing Department to manage, maintain, and train new community associates on the CRM and Lead Management platform.

• Evaluate and track online advertising opportunities for the community portfolio.

• Work with ILS Networks to enhance listings and online visibility.

• Organize, coordinate, and manage digital assets/multimedia for each property, ensuring that digital appeal aligns with physical appeal.

• Set up and enhance online business directories such as Google Business Profile, Yelp, and Apple.

• Monitor and ensure consistency of Name, Address, and Phone number (NAP).

⛳️ Requirements

• Demonstrated experience in marketing support or a related role.

• Excellent written and verbal communication skills.

• Understanding of consumer/user digital experiences.

• Familiarity with online digital marketing platforms.

• Creative mindset paired with a strong attention to detail.

• Robust analytical and problem-solving skills.

• Ability to work autonomously as well as collaboratively in a team setting.

• Familiarity with ILS management and property listing procedures.

• Proficient knowledge of CRM/Lead management systems.

• Strong project management capabilities.

• Bachelor's degree in Business, Marketing, Communications, or a related field is preferred.

• Prior experience in Real Estate Property Management is preferred.

• Experience with Google Ad Platform, Facebook Ad Platform, and other digital marketing advertisement platforms is preferred.

• Experience with Google Analytics 4 (GA4) is preferred.

• Familiarity with Webflow or WordPress is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and advancement.

• Flexible work hours and a supportive work environment.