Digital Campaign Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of comprehensive campaign development, which includes drip automation, forms, landing pages, and email assets across various campaign types.

• Create and oversee remarketing campaigns aimed at re-engaging leads that have not converted.

• Implement multi-channel campaigns for incentive programs, product marketing, and brand initiatives.

• Design emails using HubSpot's email builder, code templates, refine subject lines and preview text, while ensuring proper rendering across different devices and email clients.

• Develop and maintain landing pages in HubSpot Content Hub, utilizing the Sprocket theme and HTML/CSS.

• Conduct structured A/B and multivariate testing on creative elements, copy, target audiences, and landing pages, converting insights into actionable recommendations.

• Track campaign performance on a daily/weekly basis and generate regular reports.

• Collaborate with Marketing, Product, and Sales teams to ensure campaign alignment with carrier offerings, promotions, and platform capabilities.

• Partner with Product Marketing, Growth Marketing, and Graphic Designers from the campaign briefing stage through to execution, launch, and reporting.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, or a related field.

• Over 3 years of experience in building and managing campaign assets, including forms, landing pages, and emails.

• Proficient hands-on experience with HubSpot is required, particularly with Marketing Hub, Workflows, and email campaigns.

• Strong skills in HTML/CSS for constructing emails and landing pages.

• Experience in creating landing pages within HubSpot Content Hub or a comparable CMS.

• Familiarity with executing A/B testing programs and documenting outcomes.

• Comfortable analyzing campaign analytics and adjusting strategies based on performance metrics.

• Capable of managing multiple campaigns at once while meeting deadlines.

• Excellent written communication skills for briefing creative teams and reporting outcomes.

• Preferred qualifications include experience marketing to insurance agents, financial services professionals, or within another regulated industry.

• Preferred: background in B2B, SaaS, or marketplace/platform businesses.

• Preferred: experience in environments focused on high-volume lead acquisition.

• Preferred: exposure to marketing for incentive or loyalty programs.

• Preferred: HubSpot Marketing Hub certification.

🏝️ Benefits

• A variety of medical plans to select from.

• 100% employer-funded dental and vision plans for employees and their families.

• 401(k) retirement savings plan.

• Short-term and long-term disability coverage.

• Employer-covered life insurance.

• Flexible Spending Accounts (FSA) for health and dependent care expenses.

• Employee Assistance Program (EAP).

• Eligibility for equity compensation.

• Opportunities for training and internal career advancement.

• Flexible Time Off policy.