Digital Campaign Manager – Gaming

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Design and oversee comprehensive gaming marketing campaigns that align with the milestones of the FIFA Women's World Cup 2027 and broader digital marketing goals.

• Serve as the primary Digital Marketing liaison for FIFA Gaming, transforming gaming initiatives, licensed games, and gamified experiences into impactful marketing campaigns and audience engagement strategies.

• Create focused plans for gaming audience growth with specific, measurable objectives related to acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement, and retention.

• Convert opportunities in gaming, gamification, and emerging platforms into initiatives aimed at audience engagement and growth.

• Link gaming initiatives with FIFA's digital ecosystem, working closely with teams in Digital Products, CRM, Social Media, and Paid Media across FIFA.com, the Official FIFA App, and other digital channels.

• Manage the delivery of cross-functional campaigns, including planning activations, timelines, creative needs, stakeholder coordination, quality assurance, and dependencies.

• Analyze campaign performance in collaboration with BI & Marketing Strategy, utilizing audience insights and lessons learned to refine activations.

• Cultivate and sustain relationships within FIFA Gaming, Digital Marketing, and among internal and external stakeholders.

• Create a Gaming Marketing Activation Plan for FWWC27.

• Develop a Gaming Audience Growth Plan.

• Offer recommendations for Digital Ecosystem Integration.

• Implement and coordinate approved gaming marketing activations.

• Generate regular performance reports, insights, and optimization recommendations.

⛳️ Requirements

• A minimum of five years of relevant experience in digital marketing, audience growth, campaign management, or gaming-related marketing.

• Proven experience in planning and executing integrated digital marketing campaigns that involve various stakeholders and channels.

• A practical understanding of gaming platforms, interactive entertainment, and their role in marketing and audience engagement.

• Experience in achieving measurable outcomes in audience acquisition, engagement, or conversion.

• Background in sports, entertainment, gaming, or other fan-oriented industries is highly advantageous.

• Knowledge of Roblox, gaming ecosystems, or gamification-focused marketing activations is a plus.

• Proficiency in English, both written and spoken.

• Skilled in Microsoft Office and familiar with common project management and collaboration tools.

• Familiar with digital marketing, CRM, campaign analytics, and reporting platforms.

• Working knowledge of gaming platforms and digital engagement technologies is beneficial.

• Strong grasp of integrated digital marketing, campaign planning, content distribution, and channel activation.

• Good understanding of gaming audiences, platforms, and interactive experiences.

• Ability to create and implement audience acquisition, engagement, and retention strategies with measurable results.

• Insight into connected fan journeys across websites, apps, CRM, social media, and gaming touchpoints.

• Excellent organizational skills and capability to manage multiple workstreams, stakeholders, and deadlines.

• Ability to analyze campaign data, evaluate KPI performance, and provide actionable recommendations.

• Strong communication and relationship-building abilities among multidisciplinary teams and external partners.

• A keen interest in emerging digital platforms and audience behaviors.

• Capability to navigate complex cross-functional environments and devise practical solutions.

• Understanding of fan behavior and the creation of relevant, engaging, and accessible digital experiences.

• Willingness to travel frequently.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Engage with a passionate team and contribute to significant global events.

• Access to professional development and growth opportunities.

• Competitive salary and benefits package.