Digital Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance multi-market digital strategies throughout the EMEA region.

• Oversee paid media, Account-Based Marketing (ABM), nurturing flows, webinars, content syndication, SEO, and AI search projects.

• Create regional campaign templates and frameworks that can be tailored to various European markets.

• Drive localization efforts, including enhancing web presence in French and German.

• Expand customized Account-Based Marketing initiatives in line with Sales objectives.

• Focus on Large Enterprise and Medium Enterprise accounts utilizing tools like LinkedIn Targeted Advertising.

• Manage and continuously refine regional digital channels, including paid search, display, and digital platforms.

• Perform rapid performance reporting and analysis to enhance ROI and improve pipeline conversion rates.

• Collaborate with Sales Leadership, Field Marketing colleagues, and global digital teams.

• Facilitate pipeline growth across EMEA, extending beyond core UK&I and DACH regions.

• Report directly to the Marketing Director for EMEA.

⛳️ Requirements

• At least 5 years of experience in software or technology marketing.

• Ideally, experience within SaaS companies that cater to the manufacturing or supply chain sectors.

• Demonstrated success in executing multi-touch digital demand generation and ABM campaigns that yield measurable contributions to the pipeline.

• Proficient in marketing automation tools, such as Marketo or HubSpot.

• Familiarity with CRM systems, particularly Salesforce.

• Experience with the broader MarTech ecosystem.

• Capability to autonomously manage budgets and performance metrics for paid search, paid social, display, SEO, and content syndication.

• Ability to translate complex performance data into actionable insights for campaign optimization.

• Excellent written and verbal communication skills in English.

• Additional proficiency in European languages, such as French or German, is highly advantageous.

• Capacity to work effectively in a remote or hybrid setting across various time zones.

• Willingness to travel occasionally, up to 20-30% of the time.

🏝️ Benefits

• Annual performance-based bonus.

• Flexible remote or hybrid work options.

• Opportunities for occasional travel (up to 20-30%).