Digital Advertising Manager

This is a fully remote position, open to applicants in Colorado, +11 more states.

📋 Description

• Direct the digital advertising strategy for various prevention campaigns, converting intervention goals into targeted audience strategies, channel choices, creative methodologies, and campaign blueprints.

• Supervise the entire campaign lifecycle, from creative conception and setup to launch, optimization, and analytics.

• Oversee advertising budgets by managing allocation, pacing, forecasting, and tracking expenditures.

• Evaluate advertising performance and cost-efficiency to enhance engagement, conversions, targeting, and resource distribution.

• Cultivate relationships with advertising platforms and vendors.

• Broaden digital advertising efforts through video, visual narratives, interactive content, partnerships with creators and influencers, and cutting-edge technologies.

• Innovate and test new creative formats and audience engagement methods.

• Investigate AI-driven creative tools, generative engine optimization (GEO), and new digital discovery methods.

• Offer project guidance and technical oversight to junior campaign managers and analysts.

• Act as the main technical resource for troubleshooting, training, and mentoring.

• Set technical standards, quality assurance processes, and best practices.

• Lead performance assessment and reporting using metrics relevant to prevention campaign goals.

• Work alongside intervention design and evaluation teams to link advertising metrics with broader prevention results.

• Convert campaign insights into actionable improvement recommendations.

• Collaborate with intervention specialists, project managers, Product & Engineering staff, and external partners.

• Inform clients, partners, and funders about advertising strategies, performance results, insights, and recommendations.

• Add expertise in digital advertising to proposals, project scopes, budgets, and business development efforts.

• Maintain technical quality, accuracy, platform compliance, responsible advertising practices, and privacy and safeguarding standards.

⛳️ Requirements

• Proven track record in developing, managing, and optimizing digital advertising campaigns, including strategic oversight of multiple campaigns and budgets.

• Practical experience with key digital advertising platforms, encompassing campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance analytics.

• Background in non-commercial campaigns, such as strategic communications, public health, or social impact, or the capability to adapt commercial digital advertising strategies to awareness, behavior change, and other non-transactional objectives.

• Skill in devising innovative advertising strategies, creative formats, and audience engagement techniques, using performance data to drive enhancements.

• Strong analytical, budgeting, and project management abilities, with the capability to handle competing priorities and maximize advertising spending.

• Experience in providing technical advice, coaching, or training to colleagues, especially to less experienced campaign personnel.

• Excellent communication, collaboration, and problem-solving skills, with the ability to convey technical concepts to non-specialist audiences.

• Candidates must be eligible to work in the US and will need to undergo and successfully complete any relevant security clearance processes as required by clients.

• Experience in video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats.

• Familiarity with AI-driven creative technologies, generative engine optimization (GEO), or emerging digital discovery techniques.

• Experience in a digital marketing agency, consultancy, or similar multi-client setting.

• Knowledge of targeted violence prevention, P/CVE, online harms, or related disciplines.

• Experience in developing standardized advertising processes, training materials, or frameworks for technical quality assurance.

🏝️ Benefits

• 15 days of paid vacation leave, in addition to Federal holidays and 1 extra paid leave day for Native American Heritage Day.

• Flexible public holiday policy allowing the option to work federal holidays in exchange for a day off at a later date.

• Comprehensive private healthcare package, including coverage for partners and children.

• Dental & Vision Insurance.

• Life & Disability Insurance.

• 24/7 access to complimentary counseling through our Employee Assistance Program.

• 3% matched contributions to 401k plans.

• Roth Contributions for 401(k).

• Generous parental leave policies: 26 weeks of paid maternity leave and 8 weeks of paid paternity leave.

• All permanent employees receive share options upon employment.