Designer Specialist

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Oversee the creation and implementation of paid media creatives, encompassing static, video, and UGC-style advertisements, from initial concept through to final delivery across Meta, TikTok, Google, and various other acquisition platforms.

• Develop acquisition assets such as advertisement creatives, landing pages, and funnels that are optimized for click-through rates and conversion rates.

• Establish and enhance creative testing frameworks, design standards, and workflows to facilitate rapid iteration and increase performance marketing volume.

• Collaborate with paid media, data, and product teams to ensure that the creative aligns with acquisition KPIs, including CTR, hook rate, CPA, and ROAS.

• Create conversion-driven landing pages utilizing strong UI/UX principles to maximize the conversion of new customers.

• Generate innovative creative concepts and strategies to enhance top-of-funnel performance and reduce acquisition costs.

• Ensure brand consistency across all acquisition touchpoints while tailoring assets to fit platform-specific formats.

• Offer feedback, mentorship, and guidance to enhance creative output and accelerate testing speed.

• Employ an AI-first approach along with advanced generative AI workflows in the creative production process.

⛳️ Requirements

• A background in graphic design, visual communication, or UI/UX.

• At least 2 years of experience in designing for email marketing and retention-focused experiences.

• Proficiency in Figma and Adobe Creative Suite.

• Practical experience in building emails within an ESP such as Klaviyo.

• A solid understanding of responsive email design.

• Knowledge of UI/UX principles as applied to landing pages and collections.

• Ability to work within and uphold design systems and brand guidelines across various touchpoints.

• Comfortable analyzing engagement and conversion metrics, including open rate, CTR, and conversion, to guide design iterations.

• Experience collaborating with marketing, data, and product teams.

• Strong attention to detail and capability to translate briefs into on-brand, high-performing creative outputs under pressing deadlines.

• Familiarity with AI-driven design tools and automations to enhance speed and scalability.

• Advanced user of generative AI models, including GPT-2 and Nano banana 2.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary in USD.

• Paid time off.

• A dynamic, diverse, and talented global team.