Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and consistently A/B test multi-channel outbound sequences aimed at clinical, operational, and IT leaders within post-acute facilities and health systems.

• Oversee and enhance paid media campaigns, including LinkedIn Ads, Google Ads, and content syndication.

• Create and execute integrated marketing initiatives such as webinars, content downloads, and event promotions.

• Manage and optimize the marketing automation and CRM infrastructure.

• Establish lead scoring, routing, and tracking systems to facilitate smooth sales transitions.

• Collaborate with sales teams to ensure alignment of campaigns with revenue objectives.

• Equip sales with effective messaging, collateral, and account intelligence.

• Monitor, measure, and report on demand generation KPIs, including MQLs, SQLs, Cost Per Acquisition, and Pipeline Velocity.

• Leverage data to identify obstacles and enhance campaign effectiveness.

• Construct the outbound engine and take ownership of the strategy, execution, and optimization of demand generation activities.

⛳️ Requirements

• 3–5+ years of direct experience in demand generation, growth marketing, or marketing operations, ideally in a B2B SaaS context.

• Experience targeting healthcare providers, post-acute facilities, or health systems is highly desirable.

• Familiarity with healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a significant advantage.

• Demonstrated ability to create and execute successful outbound cadences and paid digital advertising campaigns.

• Extensive hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce).

• Strongly data-driven, with a history of utilizing analytics to guide decision-making, optimize campaigns, and demonstrate ROI.

• Comfortable working in a dynamic, fast-paced, early-stage environment.

• Self-motivated individual capable of taking full ownership of projects from conception to execution with minimal oversight.

🏝️ Benefits

• Join as the foundational marketing hire at a company addressing critical workflow challenges in healthcare operations.

• Directly influence revenue growth and contribute to shaping the company's go-to-market strategy.

• Opportunity to establish the marketing function from the ground up and grow alongside the organization.