Demand Generation Program Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance key demand generation initiatives for Coder.

• Oversee the daily management of sponsorships, vendor programs, and paid advertising across designated channels.

• Manage vendor partnerships and program logistics, encompassing timelines, deliverables, budgets, launches, and follow-ups.

• Broaden vertical-specific campaigns by modifying messaging and channel strategies tailored to distinct industries and buyer segments.

• Investigate and suggest new channels, sponsorships, vendors, and campaign possibilities.

• Assist with regional campaign execution throughout Europe and APAC as localization progresses.

• Collaborate with marketing operations to implement lifecycle and nurture programs aligned with business goals.

• Track program performance and convert outcomes into recommendations for optimization, renewal, expansion, and testing.

• Document insights, processes, and suggestions to ensure that successful programs can be sustained and scaled.

• Quickly integrate with the team, take charge of ongoing programs, and enhance campaigns during the contract duration.

⛳️ Requirements

• 3–5+ years of direct experience in demand generation, digital marketing, paid media, or a related discipline.

• Proven experience managing media sponsorships, paid advertising initiatives, or vendor-led campaigns across various channels.

• Ability to quickly adapt and independently manage programs from execution to reporting.

• Strong project management capabilities, including organizing deadlines, budgets, vendors, and stakeholders.

• Proficiency in working with data and generating reports from HubSpot, Salesforce, or HockeyStack.

• Capacity to evaluate performance and convert data into actionable insights.

• A test-and-learn mindset with the ability to prioritize opportunities within a specified six-month engagement.

• Interest in utilizing AI tools and workflows to enhance efficiency and expedite execution.

• Familiarity with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms (bonus).

• Experience managing programs and workflows in tools like Asana (bonus).

• Background in vendor negotiation or media buying (bonus).

• Experience executing campaigns across international or regional markets (bonus).

• Experience in B2C marketing or sectors outside traditional B2B demand generation (bonus).

🏝️ Benefits

• Six-month contract with the potential for conversion to a full-time position.

• Opportunity to collaborate with cross-functional marketing, content, design, product marketing, and marketing operations teams.

• Clear interview process aimed for completion within two to four weeks, depending on availability.

• AI tools allowed for take-home assessments.