Demand Generation Marketer

This is a fully remote position, open to applicants in Philippines, +2 more countries.

📋 Description

• Take charge of and implement demand generation campaigns through various channels, including content, webinars, email, and paid acquisition, while being accountable for generating qualified leads, booking demos, and building pipeline.

• Create a content-driven demand generation program utilizing LinkedIn, newsletters, blogs, long-form content, and podcasts.

• Manage the entire webinar program, which includes developing topics, creating landing pages, promoting events, acquiring audiences, handling registrations, ensuring attendance, and conducting post-event follow-ups.

• Formulate strategies to convert content and webinar audiences into qualified prospects and scheduled sales meetings.

• Develop and oversee email campaigns, newsletters, nurture sequences, audience segmentation, and follow-up efforts using HubSpot.

• Strategize, launch, test, and optimize paid acquisition campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads.

• Create and enhance campaign landing pages and conversion paths utilizing Webflow or similar tools.

• Monitor funnel and channel performance using metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated.

• Leverage performance results to identify opportunities for scaling or adjusting investments.

• Ensure accurate campaign attribution and lead source data is maintained in HubSpot.

• Collaborate with external SEO/AEO resources and assist with occasional sales enablement needs, including one-pagers and campaign materials.

• Employ AI tools such as Claude or equivalent platforms for content creation, research, campaign development, and analysis.

⛳️ Requirements

• A minimum of 3 years of practical experience in demand generation or growth marketing.

• Experience in B2B SaaS/technology and/or marketing products or services to mid-market or large e-commerce and retail businesses.

• Background working within a lean marketing team, ideally consisting of 1-4 members, with direct responsibility for campaigns and measurable marketing results.

• Candidates from large enterprise marketing organizations should showcase independent ownership of a new market, business line, growth initiative, or similarly broad function.

• Demonstrated success in linking personally managed marketing programs to qualified leads, booked demos, opportunities, pipeline, or revenue.

• Strong experience in content marketing with a focus on demand generation.

• Proven capability in conducting webinars or virtual events that achieve audience acquisition and measurable lead or pipeline generation.

• Hands-on experience with email marketing, nurturing programs, and paid acquisition using Google Ads, LinkedIn Ads, and/or Meta Ads.

• Familiarity with HubSpot or a comparable marketing automation and CRM platform.

• Excellent written and verbal English skills, including the ability to independently create customer-facing marketing copy.

• Self-motivated and able to operate independently in a fast-paced, high-ownership environment.

• Comfortable utilizing AI tools such as Claude, ChatGPT, or equivalent platforms.

• Nice to have: experience generating demand from e-commerce brands, particularly Shopify merchants or other mid-market and enterprise online retailers.

• Nice to have: experience executing B2B marketing campaigns targeting the US market.

• Nice to have: familiarity with Webflow or similar landing page and CMS platforms.

• Nice to have: knowledge of SEO/AEO and experience coordinating with external specialists or contractors.

• Nice to have: experience building a demand generation function or a successful acquisition channel from the ground up.

• Nice to have: basic creative skills using Canva or Figma.

🏝️ Benefits

• Fully remote; candidates are welcome to work from anywhere.

• 15 days of paid time off (PTO).

• Observance of local or US holidays.

• Operating hours aligned with US time zones.