Demand Generation Manager – Temp-to-Hire

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive campaign strategies and execution plans that are in line with product objectives, target audiences, market trends, and business goals.

• Convert go-to-market strategies into campaign briefs that outline objectives, target audiences, customer requirements, narratives, offers, content, channels, Sales/SDR activation, and metrics for measurement.

• Oversee assigned campaigns from the planning phase through to launch, optimization, and final performance assessment.

• Manage timelines, dependencies, decision-making processes, risks, next steps, and promotional schedules for campaigns.

• Leverage AI and automation for research, audience development, personalization, brief creation, content brainstorming, testing, and analysis, complemented by human oversight.

• Establish strategic account priorities, target audiences, objectives, revenue targets, account tiers, and account-based marketing (ABM) strategies.

• Formulate engagement plans for accounts and buying committees using intent data, engagement metrics, customer insights, and market intelligence.

• Monitor engagement levels of target accounts, penetration of buying committees, meeting setups, opportunity advancements, and contributions to the sales pipeline.

• Set campaign objectives and success metrics in collaboration with marketing, operations, SDR, and Sales leadership.

• Recognize underperforming areas and suggest modifications to targeting, messaging, offers, channels, follow-up procedures, or resource allocation.

• Provide regular updates on performance that include progress reports, insights, risks, gaps, optimizations, decisions, and next steps.

• Collaborate with Product, Content, Customer Success, Account Management, Creative teams, and other relevant stakeholders.

• Lead cross-functional campaign teams with defined ownership, decision-making authority, deadlines, and accountability.

• Keep abreast of trends in B2B demand generation, ABM, healthcare marketing, digital channels, buyer behavior, measurement, AI, and marketing technology.

• Experiment with new strategies, tools, and AI-enabled workflows to enhance outcomes while maintaining accuracy, brand integrity, and customer trust.

⛳️ Requirements

• Experience supporting conferences (B2B experience is a plus) or similar events.

• Excellent written and verbal communication capabilities.

• Strong organizational skills and meticulous attention to detail.

• Experience working with third-party vendors and representatives.

• Ability to manage multiple tasks in a fast-paced, deadline-oriented environment.

• Basic understanding of business and marketing principles.

• Exceptional time management abilities.

• Collaborative approach with strong customer service skills.

• Proven problem-solving and critical thinking capabilities.

• Proficient writing and copy-editing skills.

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.

• Minimum of six years in B2B demand generation, growth marketing, integrated campaigns, or related fields.

• Proven track record in developing and executing integrated, full-funnel campaigns that resulted in qualified opportunities and measurable pipeline growth.

• At least two years of direct experience in developing or implementing account-based marketing programs.

• Strong understanding of enterprise B2B buyer journeys, buying committees, account segmentation, and complex sales processes.

• Experience collaborating closely with Sales and SDR teams on campaign activation, follow-up, account development, and pipeline targets.

• Solid working knowledge of paid media, email marketing and nurturing, content syndication, website conversion, organic social media, and account-based advertising.

• Experience utilizing AI tools to enhance marketing research, planning, personalization, content creation, reporting, or campaign efficiency.

• Willingness to travel 5-10% of the time.

• Capability to stand and sit for prolonged periods.

• Ability to lift weights of up to 10 lbs.

🏝️ Benefits

• Remote-first work environment.

• Flexible paid time off (PTO).

• 100% company-paid medical, dental, and vision coverage for employees.

• Company contributions towards dependent coverage.

• Company-funded life and disability insurance.

• 401(k) plan with a 4% match.

• Access to financial advisors.

• Six weeks of parental leave.

• Structured 30-60-90 day plans.

• Ongoing training opportunities.

• Peer-to-peer bonus program.

• Team celebrations.