Demand Generation Manager – Public Sector

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement demand generation strategies that align with pipeline, revenue, and growth goals.

• Take ownership of the demand strategy for designated regions, industries, or market segments.

• Create quarterly and yearly pipeline generation plans.

• Identify potential risks and opportunities while maintaining accountability for measurable pipeline contributions and business results.

• Design and implement integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner initiatives, and sales activation efforts.

• Collaborate with Global Campaigns and internal teams to execute and enhance campaign playbooks.

• Utilize AI-driven tools and automation to enhance efficiency, scalability, and performance.

• Activate marketing strategies throughout the buyer journey to generate and expedite opportunities.

• Work in partnership with Sales, SDRs, Account Executives, and Partner teams.

• Engage in pipeline reviews, forecasting discussions, account planning, and quarterly business evaluations.

• Collaborate with teams including Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing.

• Monitor pipeline health and propose actions to enhance performance and conversion rates.

• Set KPIs and reporting frameworks to assess the effectiveness of demand generation efforts.

• Drive optimization through testing, experimentation, and data-informed decision-making.

• Present performance insights and recommendations to sales and marketing leadership.

• Act as a trusted advisor and thought leader within the marketing organization.

• Share expertise and mentor others on best practices and market trends.

• Mentor, coach, train, and provide constructive feedback to team members and leadership.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• Eight or more years of experience in B2B marketing.

• Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Proven track record of collaborating with Sales to meet pipeline and revenue objectives.

• Experience in developing quarterly and annual pipeline generation plans.

• Proficiency in using marketing automation, CRM, analytics, and digital marketing technologies.

• Ability to establish KPIs and reporting frameworks.

• Strong skills in communication, project management, analysis, and stakeholder management.

• Experience in designing and executing integrated demand programs.

• Proficient in digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation efforts.

• Willingness to travel up to 20% of the time.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Inclusive workplace.

• Employee initiatives and community giving campaigns.