Demand Generation Manager – Enterprise Accounts

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create and implement detailed annual marketing strategies that encompass Demand Generation and Account-Based Marketing approaches.

• Develop and expand targeted ABM initiatives for large healthcare practices.

• Coordinate multi-channel campaigns to engage key decision-makers throughout intricate purchasing processes.

• Oversee budgets for vertical campaigns.

• Collaborate with Product Marketing and Digital Media teams on comprehensive GTM campaigns that utilize paid media, content, events, and outbound strategies.

• Work alongside Sales Representatives, SDRs, and Solution Engineers on account strategies and primary account objectives.

• Generate case studies, white papers, webinars, and sales support materials in partnership with Product Marketing and Corporate Marketing teams.

• Develop and sustain performance dashboards to monitor campaign performance, account engagement, and funnel progression.

• Leverage data insights to enhance marketing expenditure.

• Plan and execute trade shows and event activations aimed at generating enterprise leads and strengthening relationships with target accounts.

• Manage the complete campaign lifecycle, from strategy development and budget allocation to pipeline enhancement and revenue generation.

⛳️ Requirements

• A Bachelor's degree is mandatory.

• Over 5 years of B2B marketing experience with a proven track record in managing Demand Generation and Account-Based Marketing strategies.

• Experience in the SaaS or software industry is highly desirable.

• Preferred experience in the healthcare sector with medical practices or health systems.

• Strong understanding of lengthy and complex enterprise-market purchasing cycles.

• Excellent written, verbal, and presentation abilities.

• Capability to confidently present strategies and metrics to executive stakeholders and sales leaders.

• Proficient in translating intricate product features into appealing value propositions for healthcare decision-makers.

• Willingness to travel 15% to 25% for trade shows, event activations, and team meetings.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Company contribution to Health Savings Account.

• 401(k) matching contribution of 50% on up to 6% of your deferred compensation.

• Full vesting of matching contributions after one year of employment.

• Generous Paid Time Off policy.

• Paid Parental Leave programs available.

• Company-sponsored Life and Disability benefits.

• Flexible Spending Account options.

• Employee Assistance Programs offered.

• Company-sponsored Business Resource & Special Interest Groups.

• Opportunities for professional development.

• Tuition reimbursement programs available.

• Unlimited access to LinkedIn Learning resources.

• Global presence with opportunities for in-person collaboration.

• Dog-friendly headquarters.

• Remote work options available for select roles.

• Weekly catered breakfast and lunch provided.

• Treadmill workstations available.

• Zen and wellness rooms within the BRIC headquarters.