Demand Generation Manager – Cybersecurity, AI

This is a fully remote position, open to applicants in New York.

📋 Description

• Design and execute demand-generation campaigns utilizing LinkedIn, email, webinars, and content strategies.

• Enhance market awareness and engagement within relevant cybersecurity communities.

• Assist with organic social media activities across LinkedIn, X, Facebook, and other pertinent platforms.

• Discover opportunities to cultivate engaged communities on platforms such as Instagram and TikTok.

• Oversee social content calendars, including scheduling, publishing, and engagement analytics.

• Craft messaging tailored for CISOs, risk leaders, compliance teams, SMEs, and innovation executives.

• Develop nurture journeys for intricate B2B purchasing committees.

• Aid in lead generation and conversion efforts.

• Manage and enhance marketing automation and lifecycle workflows.

• Assist with funnel tracking, attribution, and performance analysis.

• Translate technical cybersecurity concepts into clear, compelling market-facing narratives.

• Experiment with channels, messaging, and campaigns, utilizing data to refine performance.

• Build and manage HubSpot workflows, email sequences, forms, lifecycle automation, list segmentation, and lead/campaign reporting.

• Oversee marketing automation processes.

• Utilize GA4, Google Tag Manager, event and conversion tracking, tag deployment, channel attribution, and website/campaign performance reporting.

• Contribute to the creation and operation of the company's early demand-generation engine across digital, community, and B2B channels.

⛳️ Requirements

• Proven experience in B2B demand generation, growth marketing, or digital marketing.

• A solid track record of generating pipeline rather than merely producing leads.

• Strong practical experience with HubSpot, particularly in workflow and automation management.

• Familiarity with Google Analytics / GA4 and Google Tag Manager.

• Experience in managing organic social media channels.

• Background in building and engaging digital communities.

• Excellent written communication and messaging capabilities.

• Confidence in mastering technically complex topics.

• A practical, experimental, and results-driven mindset.

• Capability to work independently in a resource-conscious early-stage setting.

• Experience in developing B2B demand-generation campaigns.

• Hands-on experience with HubSpot.

• Proficiency in GA4 and Google Tag Manager.

• Experience in marketing cybersecurity, technology, or other intricate B2B products.

• While cybersecurity experience is beneficial, it is not mandatory if you can quickly learn complex subjects and translate them into effective marketing strategies.

• Additional experience in cybersecurity, AI/emerging technologies, risk and compliance, financial services/regulated industries, ABM, webinars, founder-led marketing, Beehiiv/comparable newsletter platforms, audience growth, segmentation, deliverability, SME marketing, or community building is a plus.

• No specific educational requirements stated.

🏝️ Benefits

• Flexible part-time or fractional engagement that can be pursued alongside other compatible professional commitments.

• Opportunity for long-term involvement in the company's growth and the value generated by the business.

• Direct access to senior leadership.

• Significant autonomy in shaping and developing demand-generation activities.

• Chance to influence the demand-generation strategy from an early stage.

• Opportunity to witness the direct impact of your work.