Demand Generation Manager – Cybersecurity, AI

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and execute demand-generation campaigns utilizing LinkedIn, email, webinars, and content strategies.

• Enhance market recognition and engagement within pertinent cybersecurity communities.

• Facilitate organic social media efforts across LinkedIn, X, Facebook, and other relevant platforms.

• Discover opportunities to foster engaged communities on platforms like Instagram and TikTok.

• Oversee social content calendars, including scheduling, publishing, and engagement analytics.

• Craft messaging tailored for CISOs, risk leaders, compliance teams, SMEs, and innovation leaders.

• Design nurture journeys for intricate B2B buying committees.

• Assist in lead generation and conversion initiatives.

• Manage and enhance marketing automation and lifecycle workflows.

• Aid in funnel tracking, attribution, and performance analysis.

• Transform technical cybersecurity concepts into compelling and accessible market-facing narratives.

• Experiment with various channels, messaging, and campaigns, using the resulting data to refine performance.

• Establish and operate the company's initial demand-generation engine across digital, community, and B2B channels.

⛳️ Requirements

• Experience in B2B demand generation, growth marketing, or digital marketing.

• Proven history of generating pipeline results rather than merely producing leads.

• Strong practical experience with HubSpot, ideally including ownership of workflows and automation.

• Familiarity with GA4 and Google Tag Manager.

• Experience in managing organic social media channels.

• Background in building and engaging digital communities.

• Excellent written communication and messaging capabilities.

• Confidence in learning complex technical subjects.

• Practical, experimental, and delivery-oriented mindset.

• Ability to work independently in a resource-conscious early-stage setting.

• Experience in creating B2B demand-generation campaigns.

• Familiarity with GA4 and Google Tag Manager.

• Experience in marketing cybersecurity, technology, or other intricate B2B products.

• Cybersecurity experience is beneficial but not mandatory.

• Comfort with HubSpot workflows, email sequences, forms, lifecycle automation, list segmentation, lead and campaign reporting, and marketing automation processes.

• Experience with Google Analytics / GA4, Google Tag Manager, event and conversion tracking, tag deployment, channel attribution, and website and campaign performance reporting.

🏝️ Benefits

• Part-time / fractional engagement.

• Flexible engagement that can be pursued alongside other compatible professional commitments.

• Opportunity for long-term involvement in the company's growth and the value generated by the business.

• Direct access to senior leadership.

• Significant autonomy in how demand-generation activities are structured and developed.