Demand Generation Manager – Cross-ind Digital

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement demand generation strategies that align with pipeline, revenue, and growth goals.

• Convert business priorities into quarterly and annual demand generation plans, including audience targeting, program development, and campaign recommendations.

• Design, implement, and enhance integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner initiatives, and sales activation strategies.

• Utilize AI-driven tools and automation to enhance efficiency, targeting, personalization, and performance at scale.

• Track pipeline health, campaign effectiveness, and conversion trends.

• Assist in pipeline forecasting and performance assessments by providing actionable insights.

• Collaborate with Sales, SDRs, Account Executives, and Partner teams to synchronize demand generation efforts.

• Organize campaign follow-up actions to facilitate lead advancement and opportunity creation.

• Partner with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams.

• Set and monitor KPIs for engagement, conversion, pipeline creation, and acceleration.

• Foster continuous enhancement through testing, experimentation, data analysis, and post-campaign evaluations.

⛳️ Requirements

• Bachelor's degree or relevant experience.

• Over 5 years of experience in B2B marketing.

• At least 3 years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales or revenue teams to achieve pipeline and revenue objectives.

• Proficient in using marketing automation, CRM, analytics, and digital marketing technologies.

• Excellent communication, project management, analytical, and stakeholder management abilities.

• Capability to present insights and recommendations in a clear and actionable manner for senior audiences.

• Responsible for measurable program contributions, quality execution, and ongoing improvement.

• Familiarity with utilizing AI and automation tools.

• Experience in deploying campaign playbooks with global campaign teams.

• Ability to execute marketing strategies across the entire buyer journey.

• Experience in pipeline reviews, forecast discussions, account planning, and quarterly business evaluations.

• Proven track record of sharing performance insights and market feedback with cross-functional teams.

🏝️ Benefits

• Resources for career development.

• Wellbeing programs to support employee health.

• Practices that promote innovation.

• A culture that values inclusivity.

• Initiatives for employee engagement and community giving campaigns and programs.