Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage account-based campaigns for Tier 1 and Tier 2 clients, overseeing everything from segmentation and research to launch and optimization.

• Develop customized, multichannel campaigns for key account segments, featuring personalized outreach and content.

• Take charge of paid channels, primarily LinkedIn and Google, while experimenting with new channels to enhance performance.

• Transform account signals such as funding announcements, website visits, warm introductions, and social interactions into meetings and pipeline opportunities.

• Execute marketing-driven outbound initiatives, including direct mail and gifting programs.

• Optimize event engagement and follow-up strategies before, during, and after events.

• Collaborate with the content team to enhance content distribution and conversion rates into meetings.

• Work alongside Marketing Operations to evaluate every campaign and capture all signals in HubSpot.

• Partner with Sales to evaluate lead quality and explore effective strategies cross-functionally.

⛳️ Requirements

• Over 3 years of experience in B2B demand generation, account-based marketing (ABM), or growth marketing.

• Proven experience executing B2B campaigns against a clearly defined target account list of a few thousand accounts or fewer.

• Demonstrated ability in running paid campaigns aimed at specific named accounts.

• Excellent writing skills applicable to both email and ad copy.

• A solid track record of converting event attendance into qualified pipeline opportunities.

• Practical experience with HubSpot or a comparable CRM.

• Familiarity with go-to-market tools such as Clay and Apollo.

• A curious and driven mindset, with a strong emphasis on testing and learning at a rapid pace.

• A focused approach to generating pipeline, assessed by opportunities created rather than mere activity.

• Comfortable managing channels end-to-end in a dynamic startup environment.

• Experience in marketing to software, fintech, or payments companies is advantageous.

• A strong preference for candidates residing in the Eastern Time Zone.

• Must not require visa transfer or sponsorship, as Rainforest is unable to provide visa sponsorship.

🏝️ Benefits

• Comprehensive health benefits package.

• Unlimited paid time off.

• Paid parental leave.

• Fun and flexible working environment.

• Continuous investment in people and culture.

• Travel approximately four times a year for company events and team on-sites.