Demand Generation Manager

This is a fully remote position, open to applicants in United States, +13 more locations.

📋 Description

• Create integrated marketing campaigns that generate qualified leads and build a pipeline.

• Identify target demographics, formulate campaign strategies, and align audience needs with business objectives.

• Take charge of campaign planning and coordination across various channels including paid media, content, lifecycle marketing, events, and marketing operations.

• Manage the webinar program from start to finish, covering topics, speakers, registrations, attendance, and follow-up communications.

• Develop targeted direct mail campaigns in collaboration with Sales Development Representatives (SDRs) and the sales team.

• Establish the Account-Based Marketing (ABM) program in conjunction with sales, ensuring target account alignment and coordinated campaigns.

• Collaborate with SDRs and sales to create follow-up messaging for campaigns.

• Define metrics for campaign success and provide reports on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline performance.

• Suggest enhancements for campaigns, channels, and experiments based on performance analytics.

• Report directly to the Head of Marketing while collaborating with SDRs, Sales, Customer Success, and the broader Marketing team.

⛳️ Requirements

• At least 4 years of experience in demand generation within the B2B SaaS sector.

• A strong emphasis on quality across all aspects, from advertising copy to internal communications.

• Demonstrated ability to balance strategic planning with execution, yielding measurable results.

• Proven ability to act swiftly, make informed decisions in uncertain situations, and adapt as priorities shift.

• Proficient in utilizing CRM and marketing automation data to analyze funnel performance, identify gaps, and propose enhancements.

• Excellent cross-functional collaboration skills, complemented by experience in marketing and sales.

• A proactive attitude and readiness to tackle challenges in the absence of explicit direction.

• Proficiency in using AI tools for research, drafting, and iterative processes, while maintaining sound judgment and high-quality standards.

🏝️ Benefits

• Remote work is the standard option in eligible locations.

• Competitive equity compensation program.

• Comprehensive and inclusive benefits package.

• Reasonable accommodations available for applicants with disabilities.