Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead demand generation for OcientAIQ through digital acquisition, website conversion, and lifecycle marketing.

• Take ownership of SEO and AEO strategy and implementation, encompassing keyword and topic strategy, technical SEO, and AI-enhanced answer engine optimization.

• Oversee paid search, paid social, and remarketing initiatives on Google and LinkedIn, including budget management, audience targeting, testing, optimization, and collaboration with agency partners.

• Collaborate with Sales, Business Development, and GTM leaders to ensure campaigns align with buyer journeys and pipeline objectives.

• Identify effective audiences, channels, content marketing strategies, and offers.

• Utilize performance data to suggest investment strategies, adjustments, and tests.

• Construct and sustain campaign audiences, segmentation, target lists, lookalikes, remarketing audiences, and intent signals.

• Work alongside Marketing Operations to ensure database integrity and dependable targeting data.

• Manage website conversion rates and optimize gating, forms, calls to action, conversion paths, landing pages, and messaging.

• Develop repeatable conversion optimization frameworks and playbooks across different verticals and regions.

• Control email and nurture programs from architecture and strategy through to execution and optimization.

• Create and refine HubSpot workflows, lists, forms, segmentation, email campaigns, and nurture programs.

• Handle email segmentation, deliverability, engagement, and nurture paths through qualified conversations.

• Partner with Content and Field & Events teams on webinar strategy and execution.

• Direct the integrated demand campaign strategy, planning, execution, budget oversight, and scheduling.

• Supply landing pages, email flows, paid support, and tracking for campaigns initiated by other teams.

• Manage digital-sourced pipeline contribution, cost per lead, and evaluate channel performance.

• Report on channel and campaign performance weekly, along with pipeline contribution and ROI on a monthly basis.

• Transform campaign performance data into market intelligence and coordinate enhancements with Sales, Business Development, Product, and other teams.

• Experiment with and assess new platforms and channels, including G2 and other intent or review-based platforms.

⛳️ Requirements

• Remote position (US Based Only).

• Must be eligible to work in the United States; Ocient is unable to sponsor or transfer any visas, including OPT, EAD, H1B, and H4.

• Four to seven years of experience in B2B demand generation.

• At least two years of direct experience managing paid media, SEO, or both.

• Proven experience in developing demand generation strategies aligned with business or pipeline objectives.

• Practical knowledge of HubSpot, including workflows, lists, forms, segmentation, and email.

• Familiarity with Salesforce and HubSpot integration.

• Experience in creating nurture programs from the ground up.

• Understanding of complex, high-value enterprise sales cycles and technical buyer behavior.

• Hands-on experience utilizing AI tools in daily marketing operations.

• Proven ability to leverage data and experimentation to analyze performance, formulate hypotheses, test concepts, and recommend subsequent actions.

• Strong written and verbal communication capabilities.

• Experience in briefing agency partners, developing campaign messaging, and presenting plans and results.

• Collaborative experience working cross-functionally with Sales, Business Development, RevOps, and Content teams.

• Exceptional candidates may have experience marketing to telecom, AdTech, financial services, or the public sector.

• Exceptional candidates may also possess experience marketing infrastructure software, data platforms, or AI technologies.

• Exceptional candidates may be familiar with intent data platforms and tools like G2.

• Candidates are required to have their camera on for the duration of video interviews.

• Video filters, face-altering effects, and virtual backgrounds are prohibited during interviews.

🏝️ Benefits

• Remote-first work environment.

• Video interviews conducted remotely.

• Equal employment opportunity and support for reasonable accommodations.