Demand Generation Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Plan, implement, and enhance integrated demand generation campaigns and programs aimed at creating a qualified pipeline.

• Create campaign briefs and activation strategies that outline target audiences, messaging, offers, channels, timelines, and success metrics.

• Convert pillar content, webinars, events, and product launches into synchronized email, nurturing, digital, and sales outreach initiatives.

• Collaborate with BDR, Sales Enablement, and Sales teams to ensure campaigns are aligned with target accounts, territories, and pipeline priorities.

• Work alongside Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to develop cohesive multichannel campaigns.

• Design segmented email and nurture programs that facilitate the progression of prospects towards sales discussions.

• Organize campaign follow-ups and supply BDR and Sales teams with messaging, context, and necessary resources.

• Oversee campaign timelines, deliverables, and dependencies; keep stakeholders updated and mitigate execution risks.

• Track engagement, meetings, opportunities, pipeline, and conversion metrics in collaboration with Marketing Operations and Revenue Operations.

• Evaluate campaign outcomes and suggest enhancements to targeting, messaging, offers, and channel mix.

• Document campaign workflows, tests, and insights to create repeatable programs.

• Stay updated on best practices in demand generation, buyer behavior, and innovative strategies.

⛳️ Requirements

• 4–5 years of experience in B2B marketing.

• Proven track record in executing multichannel campaigns and programs that drive qualified pipeline.

• Strong understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.

• Experience in collaborating with BDR, Sales, and Enablement teams to support campaign execution and follow-ups.

• Excellent campaign planning and project management abilities, capable of managing multiple programs and stakeholders simultaneously.

• Experience in developing campaign messaging, email content, and briefs in conjunction with Content and Product Marketing.

• Data-driven approach, with the skill to analyze campaign outcomes and convert insights into actionable improvements.

• Practical experience with marketing automation and CRM systems; familiarity with HubSpot and Salesforce is preferred.

• Understanding of campaign attribution and pipeline reporting.

• Strong communication skills and meticulous attention to detail.

• Highly organized, proactive, and adept at functioning in a fast-paced, dynamic environment.

• Experience with Asana is a plus.

🏝️ Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective from day one).

• Open Paid Time Off.

• Flexible Spending Accounts & Health Savings Accounts.

• Motus-Fidelity 401K Plan.

• Company-paid Short/Long-term Disability & Basic Life Insurance Plans.

• Family Planning and Parenting Support Benefits through Maven.

• Mental, physical, professional, and financial well-being support through coaching and clinical therapy with Modern Health.

• $1000 Home Office Reimbursement Program.

• $2000 Internal Referral Program.

• WorkAnywhere Reimbursement for Internet and Cellular Costs.

• 16 weeks of maternity and adoption leave.

• 12 weeks of paternity leave.

• Opportunities for dynamic learning sessions, strategic training, and participation in Employee Resource Groups.