Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, target, and cultivate relationships with high-value demand generators.

• Attain a comprehensive understanding of the business models, customer bases, production needs, growth strategies, and supply-chain frameworks of target organizations.

• Recognize organizations with substantial or increasing demand for customized, personalized, short-run, on-demand, and digitally produced apparel and textiles.

• Establish and maintain a strategic pipeline of targeted accounts.

• Conduct research and map out key decision-makers across executive leadership, operations, supply chain, merchandising, sourcing, production, and technology sectors.

• Forge business relationships that reveal opportunities for Kornit technology to generate new revenue streams, enhance production economics, accelerate speed-to-market, and lessen dependency on traditional manufacturing and decoration methods.

• Spot opportunities to scale on-demand production, mass customization, personalization, SKU proliferation, localized production, and rapid replenishment.

• Create business cases and ROI models that illustrate the value of digital production and supply chains.

• Formulate and implement account-specific strategies to transition prospects from initial engagement to qualified sales opportunities.

• Collaborate closely with Regional Sales Managers, Strategic Accounts, Marketing, Product Marketing, and Application teams to convert relationships into qualified opportunities.

• Act as the business-development link between demand generators and Kornit's sales organization.

• Connect demand generators with the appropriate Kornit production partners, customers, or technology solutions.

• Supply Sales with qualified opportunities, detailing business drivers, production volumes, decision processes, timing, competitive landscape, and economic justification.

• Engage in customer meetings, executive briefings, trade shows, industry events, and strategic account reviews.

• Build relationships throughout the apparel and textile ecosystem.

• Identify opportunities to align demand generators with Kornit production capabilities and customers.

• Establish strategic partnerships that can create recurring production demand for Kornit customers.

• Maintain precise account, opportunity, and activity information in Salesforce.

• Generate forecasts for demand-generation activities and pipeline contributions.

• Monitor target-account engagement, qualified opportunities, potential production volumes, conversion rates, pipeline value, and revenue contributions.

• Analyze market trends and competitive dynamics.

• Relay pipeline status, progress, opportunities, risks, and recommendations to sales and executive leadership.

⛳️ Requirements

• 5–10+ years of experience in business development, strategic sales, demand generation, account development, or B2B marketing.

• Proven hunter mentality with a history of discovering and nurturing new business opportunities.

• Preferred experience selling into or collaborating with apparel, print-on-demand, e-commerce, promotional products, entertainment, sports/licensing, retail, or digital commerce sectors.

• Strong comprehension of the customized apparel and textile ecosystem.

• Experience engaging with VP- and C-level executives and fostering strategic business relationships.

• Documented ability to research organizations, comprehend their business models, identify opportunities, and create compelling business cases.

• Solid business acumen and financial/ROI analysis abilities, particularly regarding supply chains.

• Exceptional communication, presentation, negotiation, and relationship-building capabilities.

• Capacity to work effectively across Sales, Marketing, Product Management, Applications, and Executive Leadership.

• Familiarity with Salesforce and CRM-based pipeline management.

• Strong analytical and organizational skills with the capability to manage multiple strategic accounts and opportunities concurrently.

• Willingness to travel extensively to engage with customers, prospects, partners, and industry stakeholders.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Life insurance.

• Investment Savings Plan (401K) with employer matching.