Demand Generation Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement multi-channel demand generation campaigns aimed at enhancing Marketing Qualified Leads (MQLs) and contributing to the pipeline.

• Develop and refine campaigns using HubSpot Marketing Hub, including emails, landing pages, forms, lists, and automated nurturing workflows.

• Collaborate with the CRM Manager on lead scoring, routing, attribution, segmentation, and overall CRM strategy.

• Strategize, launch, and refine paid media campaigns on platforms such as Google Ads, LinkedIn, Meta, and display networks.

• Establish automated lifecycle marketing initiatives to nurture leads and enhance MQL-to-SQL conversion rates.

• Partner with creative and content teams to develop campaign assets, landing pages, and promotional offers.

• Analyze campaign performance and deliver insights through reporting, testing, and continuous optimization.

• Execute A/B testing across advertisements, emails, landing pages, and workflows.

• Collaborate with sales leadership on marketing initiatives and enablement workflows that support lead follow-up and revenue generation.

• Oversee audience segmentation and targeting strategies.

• Assist in campaigns for product launches, webinars, customer events, and trade shows.

• Stay updated on demand generation practices, marketing technologies, and trends in digital advertising.

⛳️ Requirements

• 3–5 years of experience in demand generation, growth marketing, digital marketing, or marketing automation.

• Practical experience with HubSpot Marketing Hub for managing campaigns, emails, landing pages, forms, lists, workflows, and reporting.

• Experience working alongside CRM or Sales Operations teams within a shared technology framework.

• Demonstrated success in managing paid digital advertising on platforms such as Google Ads, LinkedIn, Meta, or programmatic display.

• Strong grasp of lifecycle marketing, lead nurturing, audience segmentation, and marketing automation principles.

• Experience in evaluating campaign performance and optimizing key performance indicators like MQLs, conversion rates, cost per lead, and pipeline contribution.

• Familiarity with A/B testing techniques and landing page optimization strategies.

• Excellent project management and organizational abilities.

• Strong communication skills and cross-functional collaboration capabilities.

• Background in B2B SaaS, fintech, construction technology, or fast-growing technology firms is advantageous.

🏝️ Benefits

• Fully remote work within the United States.

• Minimal travel required, generally limited to occasional team strategy sessions, professional development opportunities, or industry conferences.