Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee integrated, omnichannel demand generation initiatives across email, social media, paid advertising, website, and events.

• Create qualified leads and a robust pipeline aligned with Marketing objectives.

• Design and implement lifecycle and nurture programs that transition leads from initial contact to sales-qualified status.

• Leverage marketing automation and advanced AI tools.

• Collaborate with Sales on lead qualification, handoff criteria, and pipeline attribution.

• Continuously evaluate and enhance channel mix, messaging, offers, and audience segments.

• Utilize AI tools, such as Claude, for campaign briefs, multichannel planning, calendars, and performance data summaries.

• Take ownership of and refine lead and pipeline reporting, including MQLs, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity.

• Establish lead and pipeline generation targets and communicate progress to Marketing and Sales leadership.

• Supervise and foster the professional growth of a Marketing Operations Specialist.

• Ensure the reliability of HubSpot and Salesforce data, audience segmentation, list hygiene, and system handoffs.

• Report directly to the Senior Vice President of Marketing.

⛳️ Requirements

• A minimum of 3 years of experience in demand generation, marketing operations, or growth marketing, with a proven record of achieving lead and pipeline targets.

• Practical experience in building and executing campaigns within HubSpot.

• Proficiency in reporting using Salesforce.

• Strong understanding of funnel metrics, with the ability to identify lead quality, volume, and conversion issues.

• Experience in managing or mentoring operational direct reports.

• A commitment to taking ownership of key metrics and being evaluated on performance.

• Hands-on experience with AI tools like Claude for campaign drafting, audience segmentation, and reporting synthesis, along with the discernment to assess output accuracy and reliability.

• Experience within the K-12 education sector or a similar long-cycle, multi-stakeholder B2B services environment is preferred.

• Ability to work remotely in the U.S. with occasional travel for team meetings.

🏝️ Benefits

• Occasional travel for team meetings.

• Commitment to equal opportunity employment practices, encompassing recruitment, hiring, promotions, compensation, benefits, layoffs, and training, free from discrimination.