Demand Generation Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Serve as the internal expert on ActiveCampaign.

• Design and enhance email nurture campaigns, newsletter workflows, lead scoring, segmentation, and customer journeys.

• Oversee landing page forms, automation sequences, and lead routing.

• Track and report on the performance of automation campaigns.

• Manage the editorial calendar and liaise with content writers for briefs.

• Review content drafts, upload and format blog posts, and enhance formatting, internal links, CTAs, and SEO metadata.

• Continuously publish and update content.

• Transform long-form content into blog articles, LinkedIn posts, newsletters, video scripts, short-form reels, quote graphics, and sales materials.

• Coordinate the publishing of content across LinkedIn, Facebook, Instagram, YouTube, and X.

• Ensure a consistent publishing rhythm aligned with the content calendar.

• Publish optimized web pages, upload blogs, organize internal links, and enhance metadata to support the SEO team.

• Conduct quality assurance on website updates and manage new landing page initiatives.

• Evaluate content performance and identify opportunities for the SEO team.

• Assist with guest post outreach, podcast opportunities, and placements in industry publications.

• Oversee backlink campaigns, partner co-marketing efforts, and directory opportunities.

• Ensure that landing pages, creative assets, and tracking mechanisms are prepared ahead of campaign launches on LinkedIn, Google, Meta, and YouTube Ads.

• Collaborate with the paid media team to organize assets and ensure timely campaign launches without directly managing media buying.

• Coordinate the production of white papers, case studies, ROI calculators, pitch decks, sales one-pagers, industry reports, and executive playbooks.

• Analyze website traffic, organic growth, email engagement, landing page conversion, and lead source attribution.

• Convert marketing performance data into actionable next steps for the content and campaign calendar.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, demand generation, marketing operations, or content coordination.

• Proficient in ActiveCampaign or HubSpot, WordPress, Google Analytics, and Google Search Console.

• Knowledge of SEO principles, social media scheduling tools, and CRM systems.

• Excellent written communication skills and familiarity with AI tools (ChatGPT, Claude, Perplexity).

• Highly organized, proactive, and capable of managing multiple concurrent campaigns and stakeholders.

🏝️ Benefits

• Purpose-Driven Work: Your contributions assist behavioral health organizations in reaching individuals who require care.

• Rapid Growth Environment: Collaborate directly with leadership within a quickly expanding growth platform.

• Career Advancement: Opportunity to progress into a Demand Generation Manager or a broader marketing leadership position as the function grows.