Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a scalable, comprehensive demand-generation strategy that aligns with revenue goals, ideal customer profiles, key verticals, buyer personas, and sales approaches.

• Design integrated campaigns that raise awareness, capture demand, nurture leads, expedite opportunities, and facilitate expansion or cross-selling initiatives.

• Develop targeted campaigns for DIB owners and executives, CISOs, CIOs, IT directors, compliance leaders, security practitioners, contracts managers, and operations stakeholders.

• Simplify complex compliance and security topics into clear, buyer-focused messaging.

• Establish campaign themes and content foundations centered around CMMC 2.0, NIST SP 800-171, DFARS, CUI protection, assessments, remediation, managed services, and secure federal enclave offerings.

• Strategize, initiate, manage, and enhance campaigns across various channels including email, paid media, organic social media, webinars, virtual events, field events, partner marketing, landing pages, content syndication, and retargeting.

• Create campaign briefs, coordinate campaign materials, manage campaign schedules, and conduct A/B testing.

• Assist in event and webinar demand generation, covering registration, promotion, conversion of attendance, follow-up nurturing, and acceleration of opportunities.

• Define lead stages, scoring, routing, qualification criteria, service-level expectations, and feedback loops with the Sales team.

• Develop nurturing programs, segment audiences, enhance lead routing, and create account-based marketing initiatives.

• Manage campaign reporting, attribution, funnel analysis, performance evaluations, budget optimization, and measurement of marketing ROI.

• Collaborate with Sales, product teams, service delivery, customer success, cybersecurity experts, operations, creative teams, digital channels, and external partners.

• Provide sales teams with campaign context, insights on prospects, follow-up strategies, relevant content, and messaging.

• Within the first 90 days, gain an understanding of services, target customers, sales processes, existing programs, conversion data, and go-to-market strategies; establish reporting and initiate or refine priority programs.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; equivalent relevant experience will also be considered.

• 5+ years of progressive experience in B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaigns.

• Proven success in developing multichannel campaigns that deliver measurable pipeline and revenue results.

• Experience in marketing complex B2B technology, professional services, cybersecurity, compliance, cloud solutions, IT infrastructure, or solutions for regulated industries.

• Strong understanding of audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurturing strategies, conversion optimization, and attribution.

• Proficient in using CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or similar systems.

• Skilled in marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.

• Exceptional written, verbal, and presentation skills, with the ability to simplify technical concepts.

• Strong project management abilities, attention to detail, and capacity to handle multiple campaigns and deadlines.

• Comfortable collaborating across functions and influencing stakeholders without direct authority.

• Practical test-and-learn mindset with a strong sense of ownership and accountability.

• Must be a U.S. citizen residing in the continental United States.

• Preferred: experience with cybersecurity, CMMC, NIST SP 800-171, DFARS, FedRAMP, government contracting, defense technology, compliance services, managed security services, account-based marketing platforms, intent-data providers, webinar platforms, paid media, SEO, LinkedIn advertising, retargeting, content syndication, conversion-rate optimization, external agency/vendor management, or high-growth B2B technology experience.

🏝️ Benefits

• Fully remote role.

• Limited travel for industry events and offsite meetings.