Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign parameters.

• Monitor performance daily, making necessary adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative content to uncover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and take accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts simultaneously while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance objectives, supporting client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.