Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement multi-channel campaigns encompassing digital, email, and events.

• Oversee paid media initiatives and optimize conversion rates.

• Manage marketing automation, ensure database integrity, and develop lead scoring frameworks in HubSpot.

• Create AI-driven operational workflows, including Clay enrichment, AI-assisted list creation, and automated lead distribution.

• Take charge of audience management and segmentation.

• Collaborate with Sales and Partnerships to enhance lead transitions and ensure high SQL quality.

• Monitor campaign performance, generate AI-enhanced dashboards, and assess campaign ROI.

• Spearhead customer marketing efforts, including reviews, upsell nurturing, and referral initiatives.

• Act as a HubSpot expert and develop demonstrations for marketing and partnership materials.

• Assist in the execution of partner marketing strategies and campaign rollouts.

• Utilize Content Manager to provide relevant content for campaigns.

• Organize campaign logistics, manage sponsors/partners, and coordinate materials with the Marketing Coordinator.

• Formulate event strategies in collaboration with the Director of Marketing.

• Oversee event management and prepare reports on event performance and ROI analysis.

⛳️ Requirements

• A minimum of 5 years of experience in demand generation or marketing roles, ideally within a B2B or agency environment.

• Proven track record in managing paid campaigns, marketing automation, and pipeline reporting.

• Advanced knowledge of HubSpot.

• Proficiency in AI-enabled go-to-market tools such as Clay, ChatGPT/Claude, Zapier/Make, etc.

• Ability to collaborate effectively across functions including sales, partnerships, and delivery.

• Familiarity with customer marketing strategies and lifecycle engagement.

🏝️ Benefits

• Flexibility for remote work.

• 401k plan.

• Comprehensive benefits package.

• Engaging and meaningful work.

• Opportunities for professional growth.