Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance outbound initiatives in Smartlead, focusing on sequencing, targeting, list management, and monitoring deliverability.

• Oversee and advance HubSpot nurture programs, including workflows, segmentation, and performance analysis.

• Conduct A/B and conversion-rate tests on landing pages to achieve measurable enhancements.

• Implement SEO/AEO strategies, which encompass on-page optimization, content structuring, and keyword targeting.

• Provide reports on lead volume, conversion rates, and the performance of various channels.

• Convert funnel data into actionable next steps and improvements for channels.

• Strategize and carry out paid search and paid social campaigns as bandwidth and budget permit.

• Report directly to the Head of Marketing and play a role in executing the designated marketing strategy.

• Manage demand-generation channels comprehensively and enhance the company’s pipeline.

⛳️ Requirements

• Deeply passionate about contributing to the elimination of depression through innovative neurotechnology.

• Highly driven, coachable, adaptable, and capable of thriving in a dynamic startup environment with shifting priorities.

• 4–6+ years of experience in demand generation, growth, or performance marketing.

• Practical experience with Smartlead or a similar cold outbound platform, such as Instantly, Apollo, or Lemlist; required.

• Direct experience in creating nurture campaigns and workflows within HubSpot; required.

• Proficient in paid search and paid social, including platforms like Google Ads and LinkedIn.

• Demonstrated experience in landing page testing and conversion rate optimization with tangible results.

• Comfortable executing SEO/AEO initiatives based on search and AI visibility reports.

• Capable of analyzing funnel data and taking independent action based on it.

• A background in healthcare, medtech, or fintech, along with familiarity with compliance review processes, is a plus.

🏝️ Benefits

• Significant equity opportunities.

• Benefits typically associated with startups.

• A secure product line.

• A clear growth trajectory towards owning paid acquisition and advancing into senior demand generation or growth marketing leadership roles.