Demand Generation Manager – ABM

This is a fully remote position, open to applicants in Texas.

📋 Description

• Collaborate with sales leadership to identify target accounts and structure them into 1:1 programs and 1:few groups.

• Conduct in-depth research on each account’s business goals, regulatory challenges, security infrastructure, and current IONIX partnerships.

• Develop comprehensive account plans that outline buying committees, entry points, messaging strategies, and channel engagement sequences.

• Execute coordinated campaigns that utilize personalized emails, LinkedIn outreach, paid social media, and direct mail efforts.

• Align account-based initiatives with sales and programmatic outbound strategies.

• Organize executive dinners, roundtable discussions, and activations at industry events.

• Follow up with event participants to either secure meetings or establish a clear decision to not proceed.

• Seek warm introductions through investors, channel partners, customers, and the networks of colleagues.

• Collaborate with product marketing and sales engineering to create account-specific content and offerings.

• Design customized exposure assessments that showcase IONIX findings within potential client environments.

• Work closely with account executives from initial engagement through to closing deals.

• Manage multiple open opportunities and engage IONIX executives as necessary.

• Oversee the program budget.

• Report on pipeline and revenue metrics by account.

• Optimize account investment and discontinue underperforming strategies based on performance data.

• Share insights about accounts with product marketing, sales leadership, and the demand generation team.

⛳️ Requirements

• Proven experience in managing ABM programs for enterprise accounts in the cybersecurity sector or a similar technical B2B software environment.

• Experience organizing executive events, from intimate dinners to large conference activations.

• Demonstrated track record of generating qualified pipeline and closed-won revenue in targeted accounts, with quantifiable results to discuss.

• Adept in security topics, capable of producing written content for CISOs and leaders in vulnerability and exposure management.

• Ability to articulate concepts related to attack surface discovery, exploitability, and risk prioritization in practical terms.

• Strong research and writing capabilities.

• Excellent judgment regarding account management, including time allocation, stakeholder engagement, and escalation requirements.

• Experience collaborating with enterprise account executives on unified account strategies and live opportunities.

• Proficient with data analysis and familiar with HubSpot and sales engagement tools.

• Skilled in interpreting intent and engagement signals, along with the ability to produce account-level reports.

• Strong communication skills and dependable follow-through.

• Comfortable working in a rapidly evolving company and contributing to the creation of operational guidelines.

• Experience in marketing to security professionals, executing account-based LinkedIn campaigns, or collaborating with channel partners on joint account plans is a plus.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to collaborate with IONIX executives, partners, investors, and enterprise account executives.

• Hands-on role with significant responsibility for managing the program budget.

• Chance to contribute to the development of operational guidelines in a growing company.