Demand Generation Lead

This is a fully remote position, open to applicants in Arizona, +7 more states.

📋 Description

• Take charge of the enterprise demand plan, which includes identifying target audiences, account segments, offers, campaign schedules, objectives, and budget management.

• Develop cohesive campaigns that span paid media, web, email, events, and sales outreach.

• Execute account-based marketing initiatives by selecting target accounts, mapping buying groups, recognizing buying signals, and crafting customized programs.

• Foster growth in demand among existing enterprise clients.

• Engage in pipeline evaluations and account strategy planning.

• Equip sales teams with clear follow-up strategies and utilize feedback from deals to refine programs.

• Construct, evaluate, and expand an AI-driven demand generation engine.

• Oversee demand-generation tools, workflows, prompts, and automation processes.

• Collaborate with Engineering on internal marketing tools and partner with Revenue Operations for performance analysis.

• Transform successful initiatives into scalable programs and phase out activities that do not yield opportunities.

⛳️ Requirements

• Reside in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

• Hands-on experience with contemporary AI tools like Claude or ChatGPT.

• Proven experience in enhancing AI workflows, agents, and prompts.

• Confidence in managing the demand generation stack from start to finish.

• Background in collaborating with Engineering and Revenue Operations to deliver internal tools, integrations, and automation solutions.

• Experience in B2B SaaS demand generation, account-based marketing, or growth strategies.

• A track record of generating new business and expansion pipeline through intricate sales cycles.

• Familiarity with account selection, researching buying groups, intent signals, personalization, and the orchestration of Marketing/Sales efforts.

• Practical experience in auditing funnels, building target audiences, drafting briefs, launching programs, and analyzing outcomes.

• Understanding of funnel economics and the ability to measure sales acceptance, opportunity advancement, pipeline health, and revenue generation.

• Proven ability to collaborate across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth teams.

• Established practice of integrating AI into daily operations.

🏝️ Benefits

• Equity for all: competitive base salary along with stock options.

• Flexible remote work arrangement for the US team.

• Team connection through Doveclub and regular bonding activities.

• Flexible learning and development (L&D) and wellness benefits.

• $3000 L&D allowance or a wellness allowance of up to $1000.

• Four weeks of accrued leave.

• Floating public holidays.

• Additional bonus "Kit Kat" days throughout the year.

• Opportunity to work remotely for up to four weeks per year from any location worldwide.

• 20 weeks of parental leave for primary caregivers.

• 12 weeks of parental leave for secondary caregivers.

• Support for returning to work.

• An additional four weeks off after four years of service.

• Comprehensive health, dental, vision, and 401(k) benefits through Sequoia.