Demand Generation Campaign Manager

This is a fully remote position, open to applicants in United States, +6 more countries.

📋 Description

• Manage the daily relationship with the paid media agency, overseeing priorities, campaign briefs, creative and targeting evaluations, and performance objectives.

• Analyze LinkedIn and Google campaign outcomes weekly, implementing optimizations and testing new strategies.

• Monitor paid expenditures against monthly and quarterly budgets, providing recommendations for budget reallocations.

• Design and execute tests on new channels, creative concepts, and messaging, while reporting results and scaling suggestions.

• Present campaign performance updates to the marketing team.

• Create email marketing initiatives through nurture tracks, triggered journeys, and campaign dispatches using HubSpot.

• Develop segmented, behavior-driven programs and experiment with subject lines, content, and timing.

• Research, plan, and oversee conferences, webinars, and field marketing events.

• Handle event promotion, registration, logistics, follow-up, post-event documentation, and lead routing.

• Monitor lead transitions from Lead to MQL, Meeting, and Opportunity.

• Collaborate with RevOps and SDR teams to identify and resolve issues related to lead quality or routing.

⛳️ Requirements

• 3–5 years of experience in SaaS B2B demand generation or campaign marketing.

• Proven experience managing a paid media agency or partnership.

• Ability to write concise campaign briefs, perform quality assurance on campaigns, and evaluate performance.

• Proficient understanding of LinkedIn and Google Ads.

• Experience in creating and optimizing email nurture or lifecycle programs within a marketing automation platform.

• Comfortable with funnel metrics and data analysis.

• Strong organizational skills to handle multiple campaigns and events simultaneously.

• Excellent written communication skills for campaign copy and reporting purposes.

• Familiarity with HubSpot and Salesforce is a plus.

• Experience collaborating closely with SDR or sales teams is a plus.

• Knowledge of tools or audiences in the product, design, or research domains is a plus.

🏝️ Benefits

• Health insurance with international coverage, including vision and dental; 100% of the team member premium covered.

• Complimentary access to mental health care, unlimited virtual therapy sessions, and 24/7 support resources.

• Life and Disability Insurance; 100% of the team member premium covered.

• Flexible time off policy.

• Meaningful equity opportunities.

• Company retreats fully funded by Maze.

• Provision of a new MacBook at no cost to the employee.

• Paid Family Leave: 16 weeks for birth or adoptive parents.

• $500/month for dependent health insurance coverage, or flexible benefits spending if there are no dependents.

• $1,500 remote work setup allowance.

• Flexible work schedule allowing for self-managed hours.

• Monthly Bonus.ly points redeemable for gift cards and more.

• Virtual social events throughout the year.

• Company merchandise.

• An open and transparent culture featuring virtual coffee chats and bi-weekly all-hands meetings.